39th ANNUAL ACE AWARDS CALL FOR ENTRIES

We know, you’re anxious to get started. Don’t worry, the call for entries is right around the corner and the submission deadline will be here before you know it. We’ll send out a newsletter with all the details and ACE board members will be making the rounds with your submission packages. A big thanks to Lift Interactive for all the hard work they’ve put in so far as our creative sponsor AND to Burke Group for helping us out with printing again this year.

Stay tuned!


 

SUBMISSIONS THAT DO NOT INCLUDE ALL REQUIRED PIECES (DIGITAL OR PHYSICAL) WILL BE DISQUALIFIED. Submission requirements are not optional.

Submission Process

ACE Awards submissions are made through an awards management software program called Iceberg. Should you wish to receive advanced training on how to use the software, please contact Iceberg directly at hello@icebergapp.com or at support@icebergapp.com. As always, the ACE Board welcomes feedback on this software and the submission process.

Judging Criteria

Judges are given the option of presenting one or more ACE Awards in every category. Judges may also present one or more Awards of Distinction in each category. Judges have the right not to present either an ACE Award or Award of Distinction in any given category.

Judges are instructed to recognize work that they feel:

  •         Demonstrates creative thinking
  •         Finds a uniquely effective way to use the medium
  •         Stands out from the other work in that category
  •         Is fresh and relevant
  •         Could compete on a national level

The ACE Awards celebrate creative excellence. Specific marketing results are outside the scope of the process and must not be included with submissions. The judging criteria are open to the interpretation and subjectivity of the judges chosen each year. The judges’ decisions are final.

The ACE Awards celebrate creative excellence. Specific marketing results are outside the scope of the process and must not be included with submissions. The judging criteria are open to the interpretation and subjectivity of the judges chosen each year. The judges’ decisions are final.


TIPS AND REMINDERS

Context photos: Photos showcasing the creative in context must not be forged. Doing so would be a cause for disqualification.

Screen shots: For broadcast, video and interactive submissions, please include a screen shot to be used for ACE on Display, the ACE Awards website, and in the ACE Awards Winners book.

Out of Home: For Out of Home categories, please include a digital image to be used for ACE on Display, the ACE Awards website, and in the ACE Awards Winners book.

Entry descriptions: For those categories where 50 and 100 word descriptions are allowed, provided text will be displayed at ACE on Display, on the ACE Awards website, and in the ACE Awards Winners book, as provided—please edit accordingly. 200 character context descriptions will not be published but will be made available during judging if requested by the judges.

Video uploads: Please be aware that uploading video files into the Iceberg software system will be slow on January 13, 2017 due to the volume of entries being received on the deadline date. We recommend uploading your video files well in advance to allow for any technical issues.

**It is your responsibility to upload any required files well in advance of the deadline to avoid any last-minute technical difficulties. No exceptions will be granted due to technical difficulties in uploads.**


CATEGORY AND ENTRY GUIDELINES

Requirements: The 39th Annual ACE Awards are open to any Edmonton and area company or individual. Entries must have been created and/or produced by Edmonton and area-based companies and must have been published, distributed, or broadcasted in their original form for the first time between January 1, 2017 and December 31, 2017.

Entries must comply with the digital and physical preparation and submission guidelines by 4:00 p.m. the day entries are due. 

Please ensure no company or individual identifying marks are present on digital and/or physical submissions.

Entries that do not meet these requirements will be disqualified.


Digital Submissions: Uploaded digital files will be used for ACE on Display and in the ACE Awards Winners book.

  •  Images: All entries must be submitted as a hi-res JPG, PNG, or GIF (300 dpi), maximum dimensions 11” along any side (11” x 11” maximum square). Max 25MB. Tear sheets do not need to be uploaded. Submissions should not have crop marks or include the non-printable area.
  • Video: MPG, MPEG, MOV, AVI.  Max 1GB – Video is powered by Vimeo. Please follow their recommended settings for best results. http://vimeo.com/help/compression
  • Audio: MP3 and WAV file formats accepted.
  • Documents: PDF file format accepted.
  • Website: URL field will be available. Any Usernames and Passwords necessary should be included as a PDF.


Physical Submissions:

  1. Many categories require a physical submission for judging purposes. The entry code number generated by the online submission tool must be attached to the back of each submitted piece.
  2. In addition to the entry code number, please note the category (e.g., “Annual Report”) as this will help volunteers sort the entries. If a single piece is being used in multiple categories and separate pieces are not possible, please mark the entry with the entry code numbers and applicable categories (e.g., “Non-Traditional”, “Packaging”).
  3. Submissions must be original and un-mounted, unless noted, provided in an envelope with entry number and number of pieces, where possible.


Please refer to individual category rules for special preparation and submission instructions (if applicable).

A General Note About Physical and Digital Submissions: Submission requirements are not optional. If all elements of an entry (physical and digital) are not received by the deadline, the entry will be disqualified.


Descriptive Videos:
Descriptive videos are allowed (but not required) in certain categories where it is difficult to outline the work being entered in text and photos alone. ACE will allow descriptive videos to accompany entries in the following categories:

  • 1 – Advertising Campaign
  • 11 – Innovative Use of Technology
  • 20 – Not-for-Profit Campaign
  • 24 – Not-for-Profit Non-Traditional
  • 31 – Fearless client
  • 35 – Non-Traditional/Guerilla

Please note the following rules regarding descriptive videos:

  • Videos cannot include information about the results or outcomes of the work/campaign.
  • Videos cannot have company or individual identifying marks.
  • Videos should be no more than two minutes long.
  • Videos will not be shown to the judges automatically. Judges will be made aware which entries have descriptive videos and can request to view them as they wish.


Naming Conventions: 
No specific naming conventions are required, as the software will automatically label the file according to the category to which it was submitted and the user by whom it was submitted.

Context Description: every submission must be accompanied by a 200-character context description to help the judges better understand the marketing challenge—what was the marketing problem the entry was trying to solve, who was the audience? The Iceberg software system will request this description for each individual entry. The description will be provided to the judges as entered. Submissions with descriptions that include campaign results and/or the agency name or logo will be disqualified.

Tip for Context Descriptions: Use context descriptions to provide the judges with information about unique marketing challenges for this entry in the market. Assume the judges can determine on their own whether an entry is  “bold” or “clever” or “emotional”. Use your characters to outline the advertising problem your entry solved. Be wary of using the same context description for multiple executions of the same creative in other categories. Assume the Judges do not automatically know who your client is and what they do. Above all – use plain language.

Post-Event: All entries submitted will be held until February 24th, 2017. Please email awards@adclubedm.com to arrange pick up.  Entries not collected on or before February 24th, 2017 will be recycled.

Disclaimer: Entrants agree to have their work shown at ACE on Display, the ACE Awards show, in the ACE Awards Winners book, on the ACE website, in supporting media (e.g., Twitter, Facebook, Vimeo) and in any media advertising the ACE Awards.


FEES AND PAYMENT

Submission Deadline Fees:

Advertising Campaign Category: $110 per Campaign entry

Creative and Craft Categories: $85 per entry

Not-For-Profit Campaign Category: $85 per Campaign entry

Not-For-Profit Categories: $60 per entry

 

Extended Deadline Fees:

Advertising Campaign Category: $165 per Campaign entry

Creative and Craft Categories: $127.50 per entry

Not-For-Profit Campaign Category: $127.50 per Campaign entry

Not-For-Profit Categories: $90 per entry

 

All amounts are per submission. These fees do not include GST. Secure online credit card payments will be made through Iceberg. Please email the ACE Awards Co-chairs at awards@adclubedm.com, should you have any questions.


ACE AWARD CATEGORIES

1) Campaign

Includes the use of three or more mediums. (ie. Broadcast, Print, Digital & Interactive etc.)

Digital submission: Provide a minimum of three and a maximum of 10 images (follow image requirements) and a minimum of two context photos, where appropriate. Provide and upload a brief description (max. 100 words in PDF) to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. This description is in addition to the context description requested by the Iceberg software system. This information will be made available for judging.

Physical submission: Provide samples of original pieces, packaged in an envelope, where possible. If the only physical sample of an element has been entered under a different category, please indicate the entry number for judging purposes.

 

BROADCAST

2) Broadcast Series

Includes both television and online pre-roll advertising.

Digital submission: Upload the digital file (MPG or MOV), and submit a storyboard and/or script (PDF). Please include a screenshot to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book.

Physical submission: CD/DVD are only required for entries over 10 minutes (QuickTime or MP4 file format, prepare and submit each entry as a full-frame, 1280×720 with 16×9 ratio file). Do NOT send as an encoded DVD unless running time is over 10 minutes.

 

3) Broadcast Single >$50,00

Includes both television and online pre-roll advertising.

Digital submission: Upload the digital file (MPG or MOV), and submit a storyboard and/or script (PDF). Please include a screenshot to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book.

Physical submission: CD/DVD are only required for entries over 10 minutes (QuickTime or MP4 file format, prepare and submit each entry as a full-frame, 1280×720 with 16×9 ratio file). Do NOT send as an encoded DVD unless running time is over 10 minutes.

 

4) Broadcast Single <$50,000

Includes both television and online pre-roll advertising.

Digital submission: Upload the digital file (MPG or MOV), and submit a storyboard and/or script (PDF). Please include a screenshot to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book.

Physical submission: CD/DVD are only required for entries over 10 minutes (QuickTime or MP4 file format, prepare and submit each entry as a full-frame, 1280×720 with 16×9 ratio file). Do NOT send as an encoded DVD unless running time is over 10 minutes.

 

5) Corporate Video

Includes videos commissioned primarily for use by an organization to give broader context and help tell the story of its people, processes, product or vision.

Digital submission: Upload the digital file (MPG or MOV), and submit a storyboard and/or script (PDF). Please include a screenshot to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book.

Physical submission: CD/DVD are only required for entries over 10 minutes (QuickTime or MP4 file format, prepare and submit each entry as a full-frame, 1280×720 with 16×9 ratio file). Do NOT send as an encoded DVD unless running time is over 10 minutes.

 

6) Other Video Creative

Includes video creative that does not fit in categories 2 – 5.

Digital submission: Upload the digital file (MPG or MOV), and submit a storyboard and/or script (PDF). Please include a screenshot to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book.

Physical submission: CD/DVD are only required for entries over 10 minutes (QuickTime or MP4 file format, prepare and submit each entry as a full-frame, 1280×720 with 16×9 ratio file). Do NOT send as an encoded DVD unless running time is over 10 minutes.

 

7) Radio Series

Prepare and submit all ads in the series as an individual MP3 file.

Digital submission: Upload the MP3 file and scripts of all ads in the series as one document (PDF).

There is no physical submission required for this category.

 

8) Radio Single

Prepare and submit each entry as an individual MP3 file.

Digital submission: Upload the digital file (MP3), and script as a document (PDF).

There is no physical submission required for this category.

 

DIGITAL /INTERACTIVE

9) Campaign Microsite

A non-permanent campaign-based website directly tied to an in-market advertising effort.

Digital submission: Please submit one URL for judging. Provide a minimum of one and a maximum of three screenshot(s) (follow image requirements) to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. Entries must be live, or accessible by password if the site is no longer public. Provide exact URL (and password if required) in the URL field of the online entry form.

There is no physical submission required for this category.

 

10) Digital Advertising

Includes banners, big box, etc.

Digital submission: Please submit URL(s) for judging the active online ad(s) if possible (use URL field on online entry form). Provide one image for a single ad or one image for each ad in the series. Provide screenshot(s) of ad(s) in context.

There is no physical submission required for this category.

 

11) Innovative Use of Technology

You should not submit Mobile Applications in this category, please refer to category #12.

A category for work that uses technology and digital media. Could include interactive surfaces, digital games, etc. Entries in this category must be brand focused, supporting a product or service.

Digital submission: Please submit one URL for judging if applicable. Provide exact URL (and password if required) in the URL field of the online entry form. Entries must be live, or accessible by password if the site is no longer public. Provide a minimum of one and a maximum of three screenshot(s) (follow image requirements); provide and upload an explanation (max. 75 words in PDF) about the project to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. This description is in addition to the context description requested by the Iceberg software system. This information will be made available for judging.

There is no physical submission required for this category. However, you may wish to submit a physical piece, images or a web address if it’s a key component to the entry.

 

12) Mobile Applications

Includes downloadable applications for mobile devices such as smartphones and tablets. Does not include websites with applications. Entries in this category must be brand focused, supporting a product or service.

Digital submission: Provide a link to where the application can be downloaded. Provide a minimum of one and a maximum of four screenshot(s) (follow image requirements). Provide and upload an explanation (max. 75 words in PDF) about the project or campaign to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. This description is in addition to the context description requested by the Iceberg software system. This information will be made available for judging.

There is no physical submission required for this category.

 

13) Social Media

A clear demonstration of how social media was used to enhance an advertising campaign.

Digital submission: Provide URL to access social media (e.g., URL to Facebook site, URL to Twitter Page). Provide a minimum of one and a maximum of six screenshot(s) (follow image requirements). Provide and upload an explanation (max. 50 words in PDF) about the project or campaign to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. This description is in addition to the context description requested by the Iceberg software system. This information will be made available for judging.

There is no physical submission required for this category.

 

14) Website

The website a brand uses to communicate its product or service, exclusive of any single advertising campaign.

Digital submission: Please submit one URL for judging. Provide a minimum of one and a maximum of three screenshot(s) (follow image requirements) to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. Entries must be live, or accessible by password if the site is no longer public. Provide exact URL (and password if required) in the URL field of the online entry form.

There is no physical submission required for this category.

 

GRAPHIC DESIGN

15) Annual Report

Annual Reports that were created within an agency for the agency should be submitted under Self-Promotion.

Digital submission: Provide a minimum of one and a maximum of three image(s) (follow image requirements).

Physical submission: Provide a sample of the original piece in an envelope.

 

16) Brochure/Print Collateral

Print Collateral that was created within an agency for the agency should be submitted under Self-Promotion.

A printed brochure, brand book, or other printed creative to promote products or services.

Digital submission: Provide a minimum of one and a maximum of three image(s) (follow image requirements).

Physical submission: Provide a sample of the original piece in an envelope.

 

17) Identity System

Identity Systems that were created within an agency for the agency should be submitted under Self-Promotion.

Demonstrates the practical application of a corporate identity – for example, as part of a stationery package.

Digital submission: Provide a minimum of one and a maximum of three image(s) (follow image requirements).

Physical submission: Mount original corporate identity pieces on art card.

 

18) Logo/Wordmark

Logos that were created within an agency for the agency should be submitted under Self-Promotion.

Digital submission: Provide a minimum of one and a maximum of three image(s) (follow image requirements).

Physical submission: Mount original logo on art card.

 

NOT-FOR-PROFIT

These categories include advertising paid for by a registered not-for-profit organization or charity. This does not include work for any government organization and you may be asked to produce a charitable or PSA number as proof. Aside from entries into the graphic design categories (categories 15 – 18), not-for-profit work must be entered in these categories and cannot be entered in any other categories.

 

19) Not-for-Profit Broadcast/Video

Includes television, online pre-roll or video. Dependent on type of entry:

Broadcast Single Over $50,000 – Includes both television and online pre-roll advertising.

Broadcast Single Under $50,000 – Includes both television and online pre-roll advertising.

Broadcast Series – Includes both television and online pre-roll advertising.

Corporate Video – Includes videos commissioned primarily for use by an organization to give broader context and help tell the story of its people, processes, product or vision.

Other Video Creative – Includes video creative that does not fit in the other categories.

Digital submission: Upload the digital file (MPG or MOV), and submit a storyboard and/or script (PDF). Please include a screenshot to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book.

There is no physical submission required for this category.

 

20) Not-for-Profit Campaign

Includes the use of three or more mediums.

Digital submission: Provide a minimum of three and a maximum of 10 images (follow image requirements) and a minimum of two context photos, where appropriate. Provide and upload a brief description (max. 100 words in PDF) to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. This description is in addition to the context description requested by the Iceberg software system. This information will be made available for judging.

Physical submission: Provide samples of original pieces, packaged in an envelope, where possible. If the only physical sample of an element has been entered under a different category, please indicate the entry number for judging purposes.

 

21) Not-for-Profit Campaign Microsite

A non-permanent campaign-based website that is directly tied to an in-market advertising effort.

Digital submission: Please submit one URL for judging. Provide a minimum of one and a maximum of three screenshot(s) (follow image requirements) to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. Entries must be live, or accessible by password if the site is no longer public. Provide exact URL (and password if required) in the URL field of the online entry form.

There is no physical submission required for this category.

 

22) Not-for-Profit Digital Advertisement

Includes banners, big box, etc.

Digital submission: Please submit URL(s) for judging the active online ad(s) if possible (use the URL field on online entry form). Provide one image for a single ad or one image for each ad in the series. Provide screenshot(s) of ad(s) in context.
There is no physical submission required for this category.

 

23) Not-for-Profit Direct Marketing

Includes advertising provided directly to a targeted audience for “one-on-one” communication about a product, service or cause. Could include catalogues, fliers, invitations, promotional letters, etc.

Digital submission: Provide a minimum of one and a maximum of three image(s) or photograph(s) of the piece in context (follow image requirements).

Physical submission: Provide a sample of the original piece. Please ensure proper packaging to maintain integrity of the item(s). If item(s) are delicate or perishable, please contact awards@adclubedm.com to coordinate delivery.

 

24) Not-for-Profit Non-Traditional

Includes advertising that provides a direct experience with a brand through live events, guerrilla marketing, stunts, merchandising or samplings.

Digital submission: Provide a minimum of one and a maximum of three photograph(s) of the piece in context (follow image requirements). Provide and upload a brief description (max. 100 words in PDF) to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. This description is in addition to the context description requested by the Iceberg software system. This information will be made available for judging.

Physical submission: May provide sample of the original piece, if applicable.

 

25) Not-for-Profit Out of Home

Includes purchased media such as outdoor billboards, transit shelters, bus kings, etc.

Digital submission: Provide a minimum of one and a maximum of four photograph(s) of the piece in context and may include a colour proof (follow image requirements).

Physical submission: Provide colour proofs and a maximum of four photograph(s) in an envelope.

 

26) Not-for-Profit Other Interactive

Could include a social media campaign or other digital advertising campaign.

Digital submission: Provide a minimum of one and a maximum of three screenshot(s) (follow image requirements) and an explanation (max. 75 words in PDF) about the project or campaign to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. This description is in addition to the context description requested by the Iceberg software system. This information will be made available for judging.

There is no physical submission required for this category.

 

27) Not-for-Profit Print

Includes poster, magazine or newspaper. Dependent on type of entry:

Poster Series

Poster Single

Digital submission: Provide one image (follow image requirements) and one photo in context for each poster in the series.

Physical submission: Provide a sample of each poster in the series; must be unrolled.

 

Print Series

Print Single

Digital submission: Provide one image for each ad in the series (follow image requirements).

Physical submission: Provide colour proofs and tear-sheets in an envelope.

 

28) Not-for-Profit Radio

Radio Series

Radio Single

Digital submission: Upload the MP3 file (submit all ads in series as an individual MP3 file if entering a series of spots) and submit script(s) as one document (PDF).

There is no physical submission required for this category.

 

29) Not-for-Profit Website

Includes website or microsite. Dependent on type of entry:

Website < $10,000 – The organizational website a not-for profit brand uses to promote its cause or service, exclusive of any advertising campaign. If time was donated, that should be considered and added into overall cost of project.

Website > $10,000 – The organizational website a not-for profit brand uses to promote its cause or service, exclusive of any advertising campaign. If time was donated, that should be considered and added into overall cost of project.

Digital submission: Please submit one URL for judging. Provide a minimum of one and a maximum of three screenshot(s) (follow image requirements) to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. Entries must be live, or accessible by password if the site is no longer public. Provide exact URL (and password if required) in the URL field of the online entry form.

There is no physical submission required for this category.

 

OTHER

30) Direct Marketing

Includes work provided directly to a targeted audience for “one-on-one” communication about a product, service or cause. It could include catalogues, flyers, invitations, promotional letters, etc.

Digital submission: Provide a minimum of one and a maximum of three image(s) or photograph(s) of the piece in context (follow image requirements).

Physical submission: Provide a sample of the original piece. Please ensure proper packaging to maintain integrity of the item(s). If item(s) are delicate or perishable, please contact awards@adclubedm.com to coordinate delivery.

 

31) Fearless Client

This award is given to a private, public service or not-for-profit client that displays the courage and wisdom to support a project or campaign considered beyond its so-called ‘comfort zone’. In doing so, they demonstrated the commitment to solving a problem in a truly unique and breakthrough way.

Digital submission: Provide a minimum of one and a maximum of three image(s) (follow image requirements). May provide and upload an explanation (max. 75 words in PDF) about why this client is deserving of this award (to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book). This description is in addition to the context description requested by the Iceberg software system. This information will be made available for judging.

Physical submission: Provide samples of original pieces, packaged in an envelope, where possible. If the only physical sample of an element has been entered under a different category, please indicate the entry number for judging purposes.

 

32) Packaging

Digital submission: Provide a minimum of one and a maximum of three photograph(s) of the piece in context (follow image requirements).

Physical submission: Provide a sample of the original piece.

 

33) Self-Promotion

Self-promotion pieces can only be entered into this category, and cannot be entered into any other categories. This category is intended for non-client work (where there isn’t a client who needs to approve the creative work). This includes (for example) logos done in-house.

Digital submission: Provide a minimum of one and a maximum of three image(s) or if applicable, photograph the piece in context (follow image requirements).

Physical submission: Dependent on type of entry, follow the guidelines outline within that category.

 

OUT OF HOME

34) Branded Environment

A branded environment is an extension of a brand into a physical space. It could include paid media dominations, trade show displays,etc. The unveiling must have occurred between January 1, 2016 and December 31, 2016. **Does not include interior design.

Digital submission: Provide a minimum of one and a maximum of four photograph(s) of the physical space; both interior and/or exterior (follow image requirements).

There is no physical submission required for this category.

 

35) Non-Traditional/Guerilla

Includes advertising that provides a direct experience with a brand through live events, guerrilla marketing, stunts, merchandising or samplings.

Digital submission: Provide a minimum of one and a maximum of four photograph(s) of the piece in context (follow image requirements). Provide and upload a brief description (max. 100 words in PDF) to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. This description is in addition to the context description requested by the Iceberg software system. This information will be made available for judging.

Physical submission: May provide a sample of the original piece, if applicable.

 

36) Out of Home Series

Includes purchased media such as outdoor billboards, transit shelters, bus kings, etc.

Digital submission: Provide a sample of each piece of media in the series; photograph(s) of the piece in context and must include a colour proof (follow image requirements).

There is no physical submission required for this category.

 

37) Out of Home Single

Includes purchased media such as outdoor billboards, transit shelters, bus kings, etc.

Digital submission: Provide a minimum of one and a maximum of three photograph(s) of the piece in context and must include a colour proof (follow image requirements).

There is no physical submission required for this category.

 

PRINT

38) Poster Series

Digital submission: Provide one image (follow image requirements) and one photo in context for each poster in the series.

Physical submission: Provide a sample of each poster in the series; must be unrolled.

 

39) Poster Single

Digital submission: Provide one image (follow image requirements) and one photo in context.

Physical submission: Provide a sample of the poster; must be unrolled.

 

40) Print Series

A series of ads in one or more print mediums, such as magazines, newspapers, event programs, etc.

Digital submission: Provide one image for each ad in the series (follow image requirements).

Physical submission: Provide colour proofs and tearsheets in an envelope.

 

41) Print Single

An ad in a print medium, such as a magazine, newspaper, event program, etc.

Digital submission: Provide one image (follow image requirements).

Physical submission: Provide a colour proof and tear sheet in an envelope.

 

CRAFT CATEGORIES

Entries in these categories should be judged on the skilled use of the specific craft to enhance the creative execution of the overall piece. Craft categories transcend medium, for example, the craft of illustration may find life in a unique digital piece, or a logo, and the craft of User Experience could be found in the design of products as diverse as an annual report or a website.

NOTE: In the case where agencies engage external suppliers for these services, only the supplier can enter these categories, not the agency that engaged the supplier.

 

42) Illustration

Any use of illustration created in support of a marketing effort or advertising campaign.

Digital submission: Provide a minimum of one and a maximum of three image(s) (follow image requirements). Provide exact URL in the URL field of the online entry form if applicable.

There is no physical submission required for this category.

 

43) Photography

Any use of photography in support of a marketing effort of advertising campaign.

Digital submission: Provide a minimum of one and a maximum of two image(s) (follow image requirements). Provide exact URL in the URL field of the online entry form if applicable.

There is no physical submission required for this category.

 

44) Printing

Digital submission: Provide a minimum of one and a maximum of two image(s) (follow image requirements).

Physical submission: Must provide a sample of the original piece.

 

45) Typography

Any use of typography in support of a marketing effort of an advertising campaign.

Digital submission: Provide a minimum of one and a maximum of two image(s) (follow image requirements). Provide exact URL in the URL field of the online entry form if applicable.

There is no physical submission required for this category.

 

46) User Experience

Marketing materials, digital or otherwise that offer the best user experience through creative and innovative design, and functionality.

Digital submission: Please submit one URL for judging. Provide a minimum of one and a maximum of four screenshot(s) (follow image requirements) to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book. Entries must be live, or accessible by password if the site is no longer public. Provide exact URL (and password if required) in the URL field of the online entry form.

There is no physical submission required for this category.

 

47) Video Production

(Including television production)

Includes video creative that does not fit in categories 16-20.

Digital submission: Upload the digital file (MPG or MOV), and submit a storyboard and/or script (PDF). Please include a screenshot to be used for ACE on Display, the ACE Awards website, and the ACE Awards Winners book.

There is no physical submission required for this category.

 

NOMINATED AWARDS

48) Art Direction

All entries submitted will be eligible to win for Art Direction. This is considered to be a craft category.


49) Copywriting
All entries submitted will be eligible to win for Copywriting. This is considered to be a craft category.

 

50) Design

All entries submitted will be eligible to win for Design. This is considered to be a craft category.

 

51) Innovation

All entries submitted will be eligible to win for Innovation. This is considered to be a craft category.


52) Best in Show
All entries submitted in the Creative Categories will be eligible to win Best in Show. Technically categories 1-30 and 32-41 are eligible for this award.


53) Fellowship Award
Nominate a deserving peer or mentor who demonstrates dedication to our industry and leads by example. A committee of past Advertising Club of Edmonton Presidents selects the recipient. The online nomination form is available at http://adclubedm.com/awards/fellowship-award/.

For more information, contact Past President Dana Ditomaso at pastpresident@adclubedm.com.