Big Brands Get Serious about Increasing Research ROI through Crowdsourcing

A single crowdsourced market research program can generate rich, insightful qualitative and quantitative datasets which would require multiple waves of traditional research and be nearly impossible to deploy globally. Also, these highly-engaged crowd communities can evolve to become “on-demand” market insights assets that can be accessed economically for future research, brand engagement, and innovation programs.

Join Sharon McIntyre, Chief Social Scientist at Chaordix Inc., for this MRIA Alberta Chapter luncheon event at which she will present case studies where crowdsourcing was used to increase research value.

Chaordix is based in Calgary, with offices in London, UK, and has emerged as the global standard in crowdsourced market intelligence programs and technology. They work with brands such as P&G, American Airlines, Reckitt Benckiser, FutureBrand, USAID, and IBM.

Sharon will be presenting case studies that demonstrate:
•The major differences between crowdsourced and traditional market research program design,
•How specific global brands and government agencies are successfully incorporating digital crowdsourcing techniques in their market reserach and insights activities, and
•Practical ideas for marketing practitioners to incorporate crowdsourcing techniques into traditional and digital market research practices.

Who should attend?
•People in the marketing research, marketing and communication professions
•Individuals who have heard of crowdsourcing but want to see its practical use in global marketing
•People who want to learn more about online communities on a strategic level
•Marketers who are looking for new sources on insight and innovation for brands and products

About the Presenter

Sharon M. McIntyre is an active leader and mentor in her community. As Chief Social Scientist, she is part of the leadership team at Chaordix, a crowdsourcing technology and methodology pioneer in the brand and product innovation space. Sharon is also pursuing doctoral research focusing on entrepreneurial innovation policy, process and community. She contributes online as @ShazzMack.

Specializing professionally in high-tech industry marketing and branding strategy, she writes, teaches and speaks about the intersection between location, creativity, innovation and technology. Her consulting firm, ShelfLife Communications & Design Inc., has developed successful and practical marketing and branding programs for tech-driven companies and their people, since 1994. She has held senior marketing positions and consulted in a variety of domains including B2B software, energy technologies, national housing, telecommunications, publishing, and the arts.

During her time as Assistant Professor (Marketing) in the Bissett School of Business at Mount Royal University, she drove a complete curriculum reform initiative to build an innovative undergraduate marketing program with her colleagues. She is currently Industry Co-Chair of the University’s Marketing Partnership Council. Sharon has lived and worked internationally, communicates in English and French, and holds dual Canadian and Irish (EU) citizenship.

Marketing Research and Intelligence Association (MRIA) Alberta Chapter luncheon speaker event featuring Sharon McIntyre, Chief Social Scientist, Chaordix Inc.

Please register for this event on the MRIA portal by April 4

11:30 am – Noon: Registration
Noon – 1:00 pm: Lunch and Presentation

Cost (before tax):

MRIA members: $50
Non-members: $60
Student members: $15
Student non-members: $20

Register now through the MRIA Portal at www.mriaportal-arimportail.ca.

If you have any questions about the event, or any trouble registering at the MRIA portal, please do not hesitate to call Anastasia Arabia at 780-485-6558, x2003, who would be pleased to assist you.

Registration Tips:

If you are not an MRIA member, you will need to set up a New User Registration. This does not commit you to becoming an MRIA member.

Once you have logged in with your MRIA or guest membership number, select ‘Events & Publications’ and then ‘Process an Event’. Sort by ‘Location’ and look for ‘Event – AB Chapter’. If you are buying multiple tickets, you must buy the tickets one at a time.