Build YOUR Marketing Plan

What does a great marketing plan look like? Gain insight into the strategic and tactical elements of an effective marketing plan. And then apply this knowledge to a real world business situation, possibly in your own organization. This highly interactive session includes a combination of presentation of material, exercises, group discussion, case studies and examples. The first half of the session will review the key elements of a marketing plan, and in the second half, participants will work on their own marketing plan. (Participants will choose to work on a plan from either their own organization or a case assigned by the instructor).

Course Content includes:
• Introduction of a Marketing plan template
• Examples and advice for each section of the marketing plan template
• Case study
• Completion of a marketing plan
• Collaboration with others through the development of the plan

This course is designed for
– people in the marketing and communication profession

ABOUT THE INSTRUCTOR
The instructor is Sharon Bell, with 20+ years as a marketing leader, in companies that include Procter & Gamble (P&G) and ATB Financial (ATB), delivering financial, customer and employee engagement results. Sharon led a P&G unique corporate marketing team, designed to protect marketing as a competitive advantage. Following that, Sharon led a multifunctional, multilevel, cross border team to develop and implement a bold five year category strategy on household paper. This strategy re-launched all of the household paper brands, to turn a money losing business into a profit contributor. In 2002, Sharon joined ATB Financial as Vice President Marketing. Her primary focus was to upgrade and expand marketing capability, which would directly contribute to business results. She led the work to introduce ATB’s first provincial campaign to establish the ATB brand. Sharon is now an independent consultant, working with organizations (of all sizes) to strengthen their competitive position in the market as well as to develop marketing people through training and mentoring. Sharon is a sessional instructor in the School of Business at both the University of Alberta and MacEwan University.

Register online at https://courses.macewan.ca/mee
(MacEwan School of Business Continuing Education)

Ad Club members will receive a registration discount. Contact 780-497-5207 to request the discount coupon.

(course number PRDV 0632)