CX Research to Understand Changing Markets – Luncheon Workshop This event may have passed Date: May 15, 2018 - May 15, 2018 Event Time: 11:15am - 1.30pm Duration: 2.25 hours over lunch, lunch is provided Location: MacEwan University, Allard Hall, Room 11-428 Learn More Here Share this: Description Arpy Dragffy of PH1 Media will lead participants through a real-life case study to illustrate how CX research can have a huge impact on business outcomes and innovation. Participants will work in teams to come up with a plan to help a client hold on to a dominant market position that is being disrupted due to a changing market. Topics will include: Understanding how research informs, shapes, facilitates, and measures the innovation process Using market research tools like focus groups and surveys to gain an understanding about changing consumer behaviour Framing a business problem as an opportunity to innovate Scoring and prioritizing business opportunities Defining research strategy design criteria to streamline success This event is appropriate for researchers in client side or supply side settings, and with a range of experience in CX from newbies to pros. Additional Info Edmonton: Tuesday, May 15, 2018 11:15 a.m. – 1:30 p.m.; MacEwan University, Allard Hall, Room 11-428 Cost: $25 MRIA Members, $40 Non-members, Students = Free Lunch will be provided