Marketing Boot Camp This event may have passed Date: Nov 20, 2015 - Nov 20, 2015 Event Time: 8:30 am to 4:30 pm Duration: one day Location: MacEwan University - Alberta College Campus (downtown) Share this: Description Are you looking for a better grounding in marketing fundamentals or to refresh what you already know? Gain insight about marketing fundamentals – and how they work in the real world – to contribute to market success. Learn about building brands (both with employees and customers), the importance of customer insight, positioning your product or service, finding the right marketing and communication mix, measurement and more. This one day course is highly interactive – using case studies and examples, group discussion to reinforce information presented. Course Content includes: What is marketing? Customer insight Market intelligence Market positioning and developing a positioning statement Building a Brand The marketing communication mix – creative, media, digital, public relations, sponsorship, experiential, direct, retail, business to business Measurement This course is designed for – people new to or outside of the marketing and communication profession ABOUT THE INSTRUCTOR The instructor is Sharon Bell, with 20+ years as a marketing leader, in companies that include Procter & Gamble (P&G) and ATB Financial (ATB), delivering financial, customer and employee engagement results. Sharon led a P&G unique corporate marketing team, designed to protect marketing as a competitive advantage. Following that, Sharon led a multifunctional, multilevel, cross border team to develop and implement a bold five year category strategy on household paper. This strategy re-launched all of the household paper brands, to turn a money losing business into a profit contributor. In 2002, Sharon joined ATB Financial as Vice President Marketing. Her primary focus was to upgrade and expand marketing capability, which would directly contribute to business results. She led the work to introduce ATB’s first provincial campaign to establish the ATB brand. Sharon is now an independent consultant, working with organizations (of all sizes) to strengthen their competitive position in the market as well as to develop marketing people through training and mentoring. Sharon is a sessional instructor in the School of Business at both the University of Alberta and MacEwan University. Additional Info Register online at https://www.macewan.ca/wcm/SchoolsFaculties/SchoolofContinuingEducation/Search/index.htm# MacEwan School of Business Continuing Education Ad Club members will receive a registration discount. Contact 780-497-5207 to request the discount coupon. (course number PRDV-0857)