Metrics Madness: Is Your Client’s Digital Marketing Working?

Major topics covered in this course include:
•What measurements make sense to use (There’s more to life than likes!)
•How to know if the results are “good” and how to adjust the campaign if it is not going well
•Some of the measurement and tracking tools you can use, with hands-on time using them
•How to effectively identify and communicate the most relevant results to your client or boss

About the instructor:

Tema Frank is a digital marketing pioneer. She put up her first website in 1995 and founded Web Mystery Shoppers Inc., one of the world’s first companies to do remote usability testing of websites, in 2001. Using social media techniques before “social media” existed she recruited 75,000 mystery shoppers worldwide using no paid advertising. Clients include the Royal Bank of Canada, Bank of America, the Government of Alberta and more. Tema consults to companies of all sizes on how to use digital marketing effectively, has taught e-marketing at the University of Alberta and the Universite de Pau in France, and hosts the weekly Frank Online Marketing Show podcast (http://frankonlinemarketing.com/show) which has featured interviews with digital marketing thought leaders like Mitch Joel and corporate leaders like Steve Matyas, CEO of Staples Canada.

Marketing Research and Intelligence Association (MRIA) Interactive Professional Development Course
Instructor: Tema Frank

In this half-day interactive course you will learn about evaluating digital and social media marketing success.

Course details:
•Course date: April 17, 2014
•Early bird pricing available until March 21
•Registration deadline: April 10
•Check-in: 11:00 am
•Class: 11:30 am – 4:00 pm
•Lunch will be provided
•You must bring a computer with wifi capabilities.
•In the days before the class begins you will be asked to download some tools (either free tools or free trial editions) so they’ll be ready to try out. It is best if you can use a real client example, so, if possible, bring whatever information you’ll need to access a client’s data.

If you have any questions about the event, or any trouble registering at the MRIA portal, please do not hesitate to call Anastasia Arabia at 780-485-6558, x2003, who would be pleased to assist you.

Registration Tips:

If you are not an MRIA member, you will need to set up a New User Registration. This does not commit you to becoming an MRIA member.

Once you have logged in with your MRIA or guest membership number, select ‘Events & Publications’ and then ‘Process an Event’. Sort by ‘Location’ and look for ‘Event – AB Chapter’. If you are buying multiple tickets, you must buy the tickets one at a time.