Communications Advisor, Social Media and Storytelling
Posted/Last Revised: 30th Nov, 2018
- Covenant Health
- Edmonton (Tawa)
- Educational Req.
Post-secondary degree in journalism, public relations, communications or marketing required. Diploma or continuing education in digital media considered an asset. A minimum five years of experience using digital/social media in a professional environment is required. A combination of relevant education and work experience will be considered.
Additional Required Qualifications
Experience developing, implementing and evaluating strategic plans for integrated digital/social media channels required. Expertise managing day-to-day demands of social media platforms including: third party applications, metrics and analytics and content development. Ability to generate and produce compelling social media and storytelling content. Superior interpersonal skills. Self-starter with the ability to work individually and in an integrated team environment. Ability to discern public information and conversations for relevance. Strategic thinking and problem-solving skills, flexible. Strong time management and organizational skills. Experienced writer. Candidate must possess a valid driver’s license (travel between Covenant Health sites is required.) Some evening and weekend shifts are required.
Photography and video skills considered an asset. Demonstrated experience in delivering training, presentations and/or coaching is an asset. Some issues management experience considered an asset. Communications planning an asset. Experience working with content management systems considered an asset.
- Contact Name
- Shelly Decker
- Contact Email
- Closing Date
- Dec. 12, 2018
Do you have a passion for social media and storytelling? Covenant Health has an intermediate-level opportunity for an individual who is responsible for the daily management of our social media communities. Reporting to the Communications Manager – Storytelling and Social Media, the advisor plans and creates compelling content that tells our story and can build stronger community engagement with target audiences. The advisor is a strategic thinker who likes to stay up-to-date on current best practices. The ideal candidate has experience with editorial planning, monitoring and measurement. This role also contributes engaging and informative stories to Covenant Health’s online brand newsroom, The Vital Beat. Some video production and editing skills would be considered an asset. This role will also be involved in helping to empower our teams to better tell our story. This role will support communications planning and other communications work as required.
Develop and implement social media plans. Contribute to the overarching social media strategy. Day-to-day management and monitoring of social media accounts. Develop and deliver an editorial calendar and content that is in alignment with the Covenant Health brand and follows best practices. Monitor and evaluate online content. Measure and analyze impact. Develop and deliver a social ambassador plan. Contribute to the brand newsroom by creating compelling news and human interest stories. Support teams and leaders as they develop their social media skills.