CONTENT SPECIALIST, MEMBER EXPERIENCE

Posted/Last Revised: 29th Jul, 2017

Description

CONTENT SPECIALIST, MEMBER EXPERIENCE

You know how to make it simple. You know how to make it memorable. You know your way around words and content-management systems. And you know how to tell a good story online. You have a passion for words and an ability to optimize. But you’re not just about clever headlines and fun content ideas, you love to connect with your audience. You’re not only a pro at writing compelling website and landing page copy that helps to build trusting relationships; you also know your way around HTML, CSS, and SEO. You’re creative, love knowing everything about digital copywriting, and have a passion for finding the best solutions.

What moves you

  • You’re a mad multi-tasker who can juggle a variety of assignments without missing a deadline — and you make it look easy. That’s because prioritizing, planning, and organizing are part of your DNA.
  • You’re the McDavid of online content — a natural team player who can readily switch from a supporting role to a leading role without breaking a sweat.
  • You’re diplomatic, a collaborative negotiator, and a natural facilitator. Seriously, you could be working for the United Nations.
  • You’ve never met someone you didn’t like, or who didn’t like you. That’s because you’re a people person with a knack for bringing out the best in everyone you meet.

 

What you’ll do

  • Report to the Manager, Corporate Communications.
  • Share your strategic thoughts through top-level and detailed content design for Membership and Association sections of the AMA public-facing website ensuring that users’ needs and organizational goals are met through appropriate content, functionality, and integration with other areas of the AMA site.
  • Plan, create, maintain, monitor, and optimize Membership and Association web pages including assisting with the development of page layouts, new functionality, and creative development; and auditing content to maintain a consistent look, feel, and compliance with AMA brand standards.
  • Assist with the development of website plans based on research (e.g. best practices, web trends, analytics), business requirements, and end-user needs.
  • Research and recommend new or enhanced functionality, and drive projects to implement approved functionality enhancements.
  • Research usability trends and identify and address usability issues to improve the user experience.
  • Leverage web analytics and search engine market research to optimize page content and navigation.
  • Contribute content to the Association’s email newsletter in collaboration with the Creative and Implementation team.


What you’ve done

  • You have a university degree or post-secondary diploma in a related field, such as web design/development, communications, marketing, or public relations.
  • You have between 3-5 years of experience in a web environment, with a strong background in writing for the web as well as web usability issues and how they relate to the user experience, image editing, and content management.
  • You know your way around HTML and CSS.
  • You’ll get bonus points if you have marketing experience.