Digital Marketing Specialist

Posted/Last Revised: 9th Dec, 2018

  • Company/Organization
  • Bluetrain
  • Website
  • http://www.bluetrain.ca
  • Location
  • Sherwood Park
  • Salary
  • Negotiable
  • Educational Req.
  • Education:

    • Educated to college/university degree level or higher.
    • Degree in Marketing/Business or Computer Programming is an asset.
    • Formal online marketing education is an asset.

    Desired Experience & Knowledge:

    • Fluency in written and spoken English is required as well as strong understanding of proper grammar.
    • Experience in analyzing and interpreting data.
    • Experience performing extensive keyword research for multiple websites.
    • Experience creating on-site SEO recommendations, such as Titles, Headings, URLs, anchor text, body content for multiple websites.
    • Experience performing technical SEO site audits for multiple websites.
    • Experience setting up Google Analytics for multiple websites, including implementation of event tracking, goals, and filters.
    • Knowledge of using standard SEO tools, such as Google Ads, Google Analytics, Google Webmaster Tools, SEOmoz, SEMRush and Google Tag Manager would be an asset.
    • Experience planning long-term SEO strategy for multiple websites, including link building, content marketing campaigns and ongoing content development plans.
    • Experience with formal and informal writing/editing for public audiences.
    • Experience creating press releases and informative articles/blog posts.
    • Experience with social media advertising.

     

    Personality:

    • Confident communicating recommendations.
    • Task-oriented and highly motivated to complete task lists.
    • An independent worker that is self-motivated to stay on task and complete work efficiently (with high quality).
    • A highly analytical mind, comfortable analyzing data.
    • A high level of detail.
    • Is proficient at managing tasks across many projects and accomplishing tasks in a timely manner.
    • Enjoys working with a team.
    • High desire for continuous learning of new things.
  • Contact Name
  • Noella Paton
  • Contact Phone
  • (780) 628-7414
  • Contact Email
  • careers@bluetrain.ca
  • Closing Date
  • Jan. 31, 2019

Description

Reporting directly to the Director of Digital Marketing your main duties will include:

  • Implementing tactics monthly from Digital Marketing Plans across multiple clients.
  • Continual review and improvement of ongoing SEO programs for clients
  • Proposing and implementing detailed on-site optimization recommendations.
  • Executing comprehensive link building and content marketing strategies to directly build quality links and citations for client websites.
  • Providing monthly reports to Account Managers on ongoing client sites you have been assigned to; reports include summary of work completed, insights from Analytics & other tools, and suggested feedback or recommendations.
  • Performing research/setup initiatives including technical SEO site audits & reports, competitive analysis, keyword research, content optimization, Google Analytics and Google Tag Manager.
  • Supporting client website redesigns with input on site architecture planning and SEO/Usability feedback and recommendations.