Director, Marketing & Communications

Posted/Last Revised: 25th Nov, 2018

  • Company/Organization
  • Edmonton Global
  • Website
  • http://www.edmontonglobal.com
  • Location
  • Edmonton
  • Educational Req.
    • University degree in communications, marketing, public relations, business, or a related field is preferred. A combination of experience and education may be considered.
    • Minimum 7-9 years of experience in marketing program development, communications and social media.
    • Experience working in complex stakeholder environments is an advantage.
    • Experience working within an organization that reports to a Board of Directors.
    • Previous experience in economic development and investment attraction is a definite asset.
  • Contact Name
  • Marissa Warshawski
  • Contact Phone
  • (780) 619-7766
  • Contact Email
  • mwarshawski@edmontonglobal.ca
  • Closing Date
  • Dec. 7, 2018

Description

Purpose and Reporting Structure of the Role

Reporting to the CEO, the Director of Marketing and Communications is responsible for creating and overseeing the implementation of the communications and marketing strategy for Edmonton Global. To be a steward of the brand and ensure the brand message permeates all materials and communications.

The Director will be responsible for developing and implementing communications and marketing programs in support of achieving Edmonton Global’s strategic goals and consistently delivering brand messages to international business investor clients and key stakeholders. This role is responsible for providing leadership, strategic direction and operational guidance to the Marketing and Communications team. The Director, Marketing & Communications will oversee a team of two direct reports focused on communications and social media.  

This role description is intended primarily as an illustration of the type of deliverables expected and nature of work to be performed from the person in this position. The omission of specific duties does not exclude them if they are similar, related or logical assignments in support of Edmonton Global’s objectives. Specific qualifications, requirements and responsibilities of the role are listed below.

Education and Experience

  • University degree in communications, marketing, public relations, business, or a related field is preferred. A combination of experience and education may be considered.
  • Minimum 7-9 years of experience in marketing program development, communications and social media.
  • Experience working in complex stakeholder environments is an advantage.
  • Experience working within an organization that reports to a Board of Directors.
  • Previous experience in economic development and investment attraction is a definite asset.

Skills and Knowledge

  • A values-based thought leader.
  • Creative individual who can think outside the box and push the boundaries of what others thought possible.
  • Exceptional English verbal/written communication and presentation skills are required.
  • Above average proficiency in MS Office software applications (Outlook, Excel, Word and PowerPoint.
  • Ability to format and create visually compelling and professional documents, in alignment with established visual identity guidelines.
  • Strong critical thinking skills are required.
  • Ability to work in a fast-paced environment; a highly adaptive and dynamic individual comfortable working in a start-up organization.
  • Ability to work collaboratively with teams, consultants and external stakeholders.
  • Proven ability to effectively manage teams of professionals.
  • Comfortable with public speaking and presentations.
  • Appreciation and understanding of global economic trends.

Behavioural Competencies

  • Oral & Written Communication Skills.
  • Attention to Detail.
  • Flexibility/Adaptability to Change.
  • Teamwork/Cooperation (across units).

Role Responsibilities

  • Build the annual communications and marketing calendar; develop and manage the annual marketing budget.
  • Working with the senior leadership team, lead the creation, development and implementation of the Edmonton Global marketing strategy.
  • Lead, oversee and guide the marketing and communications team as they develop and disseminate materials to support and enhance the Edmonton Metropolitan Region value proposition.
  • Work closely with the senior leadership team to maintain, evolve and manage Edmonton Global’s brand strategy and execution across all channels and touchpoints.
  • Lead the design and production of the annual report.
  • Work closely with the Investment and Trade team to align marketing and communications plans and activities with specific lead generation goals.
  • Review and approve all marketing and communication materials to ensure that Edmonton Global’s brand is consistent and presented appropriately with target audiences.
  • Represent and maintain the Edmonton Global and Edmonton metro region brand in all materials and communications.
  • Develop and manage Edmonton Global’s brand guideline and standards; ensure consistency in messaging and brand identity, including presentation and other templates, logo usage, colour palette, acceptable imagery, messaging, tone of voice, etc.
  • Provide brand stewardship and ensure the consistency of messaging and brand alignment across all marketing and communications channels and materials – website, social media, press releases, video and photo galleries, client-specific materials, etc.
  • Provide regular reporting, insights, and analysis to track ROI on marketing and communication investments.
  • Develop and maintain relations with relevant media outlets and channels.
  • When required, assist the Board Chair and the CEO with media relations and speech writing.
  • Maintain an ongoing awareness of regional value propositions, assets and regional communication and marketing strategies.
  • Consult with the regional Economic Development Network and municipal, provincial and federal counterparts concerning communications and marketing strategies.
  • Set performance standards for the team and provide ongoing coaching and support.
  • Role model a culture of team work, accountability, collaboration, regionalism and client-centricity.

Compensation for the Role

  • Will be competitive and based on experience.