Event Manager

Posted/Last Revised: 19th Jan, 2018

  • Company/Organization
  • West Edmonton Mall
  • Website
  • http://www.wem.ca
  • Contact Name
  • Human Resources
  • Contact Email
  • hr@wem.ca
  • Closing Date
  • Mar. 1, 2018


The Events Manager is responsible for overseeing the Events Marketing team through effective planning, organizing and execution of events for the organization.

Primary Responsibilities:

  • Conceptualizing, organizing and managing all phases of the various events held within West Edmonton Mall including event ideas, sourcing, contract negotiations, logistics planning, implementation and evaluation of events and entertainment.
  • Identifying and implementing new and unique events to be held at West Edmonton Mall, including fashion shows, concerts, celebrity events, sporting events, charitable events, autograph signings, etc.
  • Researching, initiating, developing and fostering relationships with potential sponsors for events.
  • Acting as a point of contact with external event representatives, corporate sponsorship liaisons, booking agents, talent, and internal mall departments.
  • Creating and maintaining a calendar of events and developing a system that enables and anticipates long term planning and effective event management for WEM events.
  • Updating and maintaining event processes and other documentation for reference necessary to ensure consistency.
  • Establishing task schedules to ensure conformance with department objectives and goals while ensuring adequate staffing for events and schedules set up, including technical, stage and other crews, security, etc.
  • Negotiating agreements with outside providers to manage cost and ensure the highest quality of service while managing, maintaining and determining budgetary recommendations for the fiscal year.
  • Developing and executing all necessary follow ups with sub-contractors, sponsors and client groups and providing post event analysis, budget recaps and participant’s feedback and incorporate learning into future plans.
  • Developing new ways to increase event awareness and attendance through various mediums including: website enhancements, web advertising, collateral distribution, e-mail databases and newsletters.
  • Other responsibilities as required.


Desired Qualifications:

  • Completion of a post-secondary degree or diploma in Marketing, Events Management, Commerce or extensive related industry experience.
  • 5-7 years of experience in event coordination, promotions or events marketing based position.
  • Must be self-driven, self-motivated and be able to take charge of a situation when required.
  • A strong level of negotiation skills and experiences with developing and negotiating event contracts.
  • Exceptional time management skills and the ability to work in a fast paced, ever changing environment with set deadlines and planned time frames.
  • Strong interpersonal, organizational, computer, and communication skills are required for success in this position.


Terms of Employment:

  • This is a full-time position that requires a flexible schedule that allows for occasional evenings and weekends to oversee certain events.
  • This is a salaried position that will depend on experience and qualifications.
  • Must be able to pass a basic security clearance.