Marketing Coordinator

Posted/Last Revised: 20th Sep, 2018

  • Company/Organization
  • AMA - Alberta Motor Association, Insurance Services
  • Website
  • https://careers.ama.ab.ca/jobs.html
  • Location
  • Kingsway, Edmonton
  • Educational Req.
  • WHAT YOU’VE DONE

    • You have a post-secondary degree or diploma in Marketing, Business, Computer Science or a related area with a background in e-mail and database marketing.
    • You have a minimum of three years’ online marketing experience along with working knowledge of commonly accepted marketing measures and e-mail marketing best practices.
    • You have at least three years’ experience working with online and offline channels, including direct mail, experience editing HTML, developing landing pages, and coding sharing mechanisms (Facebook ‘likes’, etc.)
    • In depth experience managing e-mail campaigns including design, deployment, tracking and evaluation.
    • You have experience refining e-mail marketing programs using A/B testing to determine what e-mail facets are effective with the specific target audience.
    • You will get bonus points for having experience with Social, SEO, PPC, email marketing, copywriting, radio, print media and advertising.
    • You have proficiency in working with MS Word, PowerPoint, Access, Excel, and Outlook.
  • Contact Name
  • Vishnu Singh
  • Contact Phone
  • (587) 990-5790
  • Contact Email
  • vishnu.singh@ama.ab.ca
  • Closing Date
  • Oct. 15, 2018

Description

WHAT YOU’LL DO

  • You will manage the scheduling, deployment and reporting of all online and offline marketing campaigns for the Insurance department.
  • Manage the content process for business unit driven online and offline marketing campaigns.
  • Work with each marketing department and business unit to analyze and test marketing campaigns to continually improve their effectiveness.
  • Conduct research on marketing tactics best practices and provide information and guidance to stakeholders.
  • Perform detailed analysis and report results across programs, campaigns and segments and make recommendations for improvement.
  • Build out sophisticated triggered, lifecycle, and batch email programs.
  • Analyze and interpret marketing data and research for key consumer insights.
  • Identify new market opportunities for promoting Insurance products and services.