Marketing Director

Posted/Last Revised: 4th Dec, 2017

  • Company/Organization
  • SugarLash Pro
  • Website
  • Location
  • Edmonton
  • Educational Req.
  • Requirements
    • 10+ years of marketing experience in beauty, cosmetics or women’s luxury goods
    • Proven track record of success in building a top consumer luxury brand and new product launches
    • Clear understanding of how to approach brand positioning/development, run campaigns, and negotiate with and manage agencies
    • Creative and analytical thinker who has a long track record of identifying and executing on successful integrated brand, events, social and/or PR campaigns
    • Creative eye for persuasive, provocative, effective communication
    • Experience managing agencies and working closely with internal creative departments
    • Passion for lifestyle brands especially in beauty, fashion and retail sectors
  • Contact Name
  • Courtney Buhler
  • Contact Phone
  • (780) 616-5574
  • Contact Email
  • Closing Date
  • Jan. 31, 2018


About the Company

Sugarlash PRO pushes eyelash industry standards with breakthrough product, cutting-edge education, and a network of professionals who are committed to avant-garde lash services around the globe. Quality is at the heart of everything we offer, and we strive to maintain our position as the top luxury lash provider in the world. We push the status quo in the industry and partner with those wanting to evolve and drive the lash movement forward. Sugarlash PRO lashes have been featured in VOGUE, Harper’s Bazaar, Byrdie and more.

Job Summary – Marketing Director 

We’re a fast-growing company looking for a proven brand-builder to propel our company forward with a focus on digital strategy. With a firm grasp on the beauty and cosmetics market, the Marketing Director will develop and execute brand strategy, collecting consumer insights, and influence the strategic vision for the brand as it expands into new product lines.

Your Impacts

  • Lead development and execution of go-to-market strategies and successful brand initiatives, such as pop-up events, communications and partnerships
  • Understand our customers inside and out, including how they buy and their buying criteria; Identify and keep abreast of key market trends; become an expert on our competition, provide market intelligence and drive differentiation of our new and existing products
  • Deliver projects with significant ROI across a marketing mix of programs including e-mail, paid search, paid social, retargeting, affiliate partnerships
  • Create campaign reporting and analysis to measure marketing efficiency and effectiveness and identify optimization opportunities
  • Overall management between marketing and creative, to ensure smooth flow of deliverables and meeting of deadlines while maintaining the highest quality standards at all times
  • Lead the overall planning and delivery of brand-related areas (brand positioning, brand values, brand messaging, brand communications) and partner with the Creative Director to drive a consistent and compelling brand message to target consumers
  • Implement marketing best practices and test new marketing methods and strategies for driving sales