Marketing Specialist

Posted/Last Revised: 20th Sep, 2018

  • Company/Organization
  • AMA - Alberta Motor Association, Insurance Services
  • Website
  • https://careers.ama.ab.ca/jobs.html
  • Location
  • Kingsway, Edmonton
  • Educational Req.
  • WHAT YOU’VE DONE

    • You have a university degree or post-secondary diploma in a related field, such as marketing or communications.
    • You have a minimum of 4 years’ experience in digital marketing.
    • You have a strong background in marketing account coordination with at least 4 years of working experience.
    • You will get bonus points for having experience with Social, SEO, PPC, Content & Email marketing, and copywriting

     

  • Contact Name
  • Vishnu Singh
  • Contact Email
  • vishnu.singh@ama.ab.ca
  • Closing Date
  • Oct. 15, 2018

Description

WHAT YOU’LL DO

  • Develop a comprehensive marketing strategy that defines how marketing techniques will be applied to increase visibility and drive sales for a selected portfolio of insurance products.
  • Deliver persona based messaging and collateral geared at engaging and supporting customers in all stages of the insurance lifecycle.
  • Develop lead genenration strategies to effectively incubate, qualify, and convert leads.
  • Propose new and improved marketing campaign ideas.
  • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
  • Perform detailed analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement.
  • Continually test/optimize existing campaigns to identify areas of improvement.
  • Define key performance indicators and implement enterprise-level measurement, analytics and reporting measures to gauge success.
  • Collaborate with all marketing departments and web related groups to deliver effective marketing solutions.