MARKETING SPECIALIST – TRAVEL MARKETING

Posted/Last Revised: 7th Oct, 2017

  • Company/Organization
  • Alberta Motor Association
  • Website
  • ama.ab.ca
  • Location
  • Edmonton South Admin
  • Educational Req.
    • You’ll have a university degree or post-secondary diploma in a related field such as marketing or communications
    • You have a strong background in social media marketing and online marketing with a minimum of 3 years online marketing experience
    • Having experience with Social, SEO, PPC, copywriting is an asset
  • Contact Name
  • Samantha Goettel
  • Contact Email
  • Samantha.Goettel@ama.ab.ca
  • Closing Date
  • Nov. 4, 2017

Description

You’re A FAST THINKING, TROUBLE SHOOTING, TASK-JUGGLING dynamo.

MARKETING SPECIALIST – TRAVEL MARKETING

You sleep and breathe digital media. You understand that knowledge is a powerful thing – and for you, there’s nothing more fulfilling than developing breakthrough strategies and processes (or enhancing existing ones) that will help bring valuable knowledge to others. You also have a whole lot of experience and proof that you know how to get results over the short and long term.

You’ve always known that the answer is in the research data and you love uncovering those “hidden gems” of information that undoubtedly “speak” to your business partners. You’re a market researcher master who gets a twinkle in your eye when talking about member satisfaction, employee engagement, segmentation and predictive modelling. You are a marketing specialist, that’s what you do. If this sounds like you, please read on…

 

What moves you

  • You’re detail oriented, someone who rolls up their sleeves and gets the job done
  • You thrive in fast-paced environments, are flexible and able to roll with changing scenarios
  • You’re both a right- and left-brained thinker. Your innovative side is balanced by your quantitative analytical abilities
  • You love to share thoughts and ideas – after all, two heads are better than one
  • You can strategize and execute integrated digital campaigns across a range of platforms

 

What you’ll do                          

  • You’ll be responsible for developing and maintaining a comprehensive campaign strategy that defines how marketing techniques will be applied to increase visibility and traffic across all Association Services products and services
  • You’ll perform detailed analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement. Continually test/optimize existing campaigns to identify areas of improvement
  • You’ll deliver persona based messaging and collateral geared at engaging and supporting customers in all stages of the travel lifecycle
  • You’ll create and execute targeted marketing campaigns for each Association Services product
  • You will develop lead generation strategies to effectively incubate, qualify and convert leads
  • You’ll actively propose new and improved inbound marketing campaign ideas
  • You’ll apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
  • You’ll be responsible for defining key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.

 

What you’ve done

You’ll have a university degree or post-secondary diploma in a related field such as marketing or communications

  • You have a strong background in social media marketing and online marketing with a minimum of 3 years online marketing experience
  • Having experience with Social, SEO, PPC, copywriting is an asset