Posted/Last Revised: 29th Jul, 2017



You know how to make it simple. You know how to make it memorable. You know your way around words and content-management systems. And you know how to tell a good story online. You have a passion for words and an ability to optimize. You’re not just about clever headlines and fun content ideas; you love to connect with your audience. You’re not only a pro at writing compelling copy, you’re a creative genius with a flair for design You love knowing everything about digital copywriting, and have a passion for finding the best solutions. This is a shared role between Member Experience and Travel Services.


What moves you

  • You’re a mad multi-tasker who can juggle a variety of assignments without missing a deadline — and you make it look easy. That’s because prioritizing, planning, and organizing are part of your DNA.
  • You’re constantly connected and a true digital guru who likes to keep on top of future trends.
  • You’re the McDavid of online content — a natural team player who can readily switch from a supporting role to a leading role without breaking a sweat.
  • You really care about delivering the best customer experience — in fact it’s more like an obsession for you.
  • You’re a creative genius who loves to engage audiences in a digital world.
  • You’re diplomatic, a collaborative negotiator, and natural facilitator. Seriously, you could be working for the United Nations.
  • You love to travel and because you’ve likely been there and done that, can infuse a personal touch to everything you write.

What you’ll do

  • Report to the Manager, Corporate Communications.
  • Plan, create, maintain, monitor, and optimize Membership and Association web pages including assisting with the development of page layouts, new functionality, and creative development; and auditing content to maintain a consistent look, feel, and compliance with AMA brand standards.
  • Collaborate with the Travel Marketing Manager to plan, create, maintain, monitor and optimize web pages, articles, blogs, email and social marketing as well as design online creative assets such as banners and ads on the AMA Travel website.
  • Collaborate with a Digital Copywriter to ensure accurate and timely online content.
  • Assist with the development of website plans based on research (i.e. best practices, web trends, analytics), business requirements, and end-user needs.
  • Research and recommend new or enhanced functionality, and drive projects to implement approved functionality enhancements.
  • Research usability trends and identify and address usability issues to improve the user experience.
  • Leverage web analytics and search engine market research to optimize page content and navigation.
  • Contribute content to the Association’s email newsletter in collaboration with the Creative and Implementation team.


What you’ve done

  • You have a university degree or post-secondary diploma in a related field, such as web design / development, communications, marketing or public communications.
  • You have 3-5 years’ experience in a web environment with a strong background in writing for the web.
  • You’re no tech newbie. You have a strong technical background with advanced computer skills and knowledge of content management systems and technologies, protocols, and development tools.
  • You know your way around online marketing, Photoshop and InDesign; you’ll get bonus points if you have experience with web usability and SEO.