ACE AWARDS CELEBRATE EDMONTON ADVERTISING EXCELLENCE

The Advertising Club of Edmonton (ACE) hosted the 33rd Annual ACE Awards at Edmonton Event Centre on March 24, 2012. The awards honoured the best locally-produced advertising work, from brochure design to radio advertising, video production to best use of social media, and everything in between.

A sold out crowd of over 450 people celebrated advertising creative excellence, with 23 ACEAwards awarded to agencies for outstanding achievement in their category. An additional 41 Awards of Distinction were presented for work demonstrating high-merit. The Best in Show award went to Incite Marketing for a video piece titled ‘Warner Hockey School,’ done on behalf of the Rural Alberta Development Fund.

“Edmonton’s ad industry continues to produce outstanding work,” explains ACE President, Ryan Kelly, Creative Director at RED The Agency. “While the advertising landscape continues to change, the need for insightful, engaging and creative work remains. This year we saw new and exciting ways of connecting with target audiences and creative that could go on to win awards around the world.”

The judging for the ACE Awards took place in February, when five judges considered 379 entries in 44 categories over two days. This year’s judges were Rob Sweetman, Executive Creative Director, Dare (Vancouver), Carson Ting, Senior Art Director, Blast Radius (Vancouver), Sam Cerullo, Group Creative Director, Leo Burnett (Toronto), Dré Labre, Creative Director, Rethink (Toronto), and Gaëtan Namouric, Chief Creative Officer, Bleublancrouge (Montreal).

Hans Dys, owner of FILMBratz Productions was presented with the Fellowship Award, honouring him for his commitment to ACE, the advertising industry, as well as his community involvement. Douglas Woolgar, the show’s producer for the past 18 years was awarded a special Legacy Award. In addition, Madyson Smith and Tyler Van Brabant were the winners of the ACE Student Award category.

The evening’s theme built off the fun and luxury of 1960s air travel and received a boost in airport authenticity from the show’s title sponsor, Edmonton International Airport.

33rd ANNUAL ACE AWARD WINNERS

Best of Show Award: Incite “Warner Hockey School Video”, Rural Alberta Development Fund

Fellowship Award: Hans J. Dys

Legacy Award: Douglas Woolgar

Art Direction Award: Calder Bateman Communications “Part of the Culture”, Office of Traffic Safety

Student Award: Madyson Smith & Tyler van Brabant “Can Your Phone Do This?” Edmonton Humane Society

Brochure: FREE “Star Wars: Identities – The Exhibition”, TELUS World of Science

Corporate Identity: FREE “FREE ID” FREE

Poster Single: Calder Bateman Communications “Broken Bones”, Office of Traffic Safety

Magazine Series: DDB Canada “Break the Wall”, Alberta Employment and Immigration

Newspaper Series: DDB Canada “Break the Wall”, Alberta Employment and Immigration

Public Service or Not-for-Profit Print: Calder Bateman Communications “Part of the Culture”, Office of Traffic Safety

Non-Traditional or Guerilla: FREE “The FREE Store”, FREE

Non-Traditional or Guerrilla: RED The Agency “Street Mask”, Goodwill Industries of Alberta

Outdoor: DDB Canada “Hoop”, Northlands – Capital EX

Radio Single: ATB Financial “The Oil Droplets”, ATB Financial

TV Single Production <$50,000: Calder Bateman Communications “Get There Sooner”, Royal Columbian Hospital

TV Series: Calder Bateman Communications “Getting Ready”, Alberta Health Services

Public Service or Not-for-Profit TV/Video: Incite “Warner Hockey School Video”, Rural Alberta Development Fund

Website/ Microsite: Calder Bateman Communications “musthavegifts.ca”, Christmas Bureau of Edmonton

Online Single or Campaign Advertisement: Calder Bateman Communications “Undress Me”, Alberta Health Services

Best Use of Social Media: Calder Bateman Communications “Torn Apart”, Alberta Occupant Restraint Program – Office of Traffic Safety

Public Service or Not-for-Profit Interactive: Calder Bateman Communications “Undress Me”, Alberta Health Services

Direct Marketing: DDB Canada “Go Western”, Northlands – Canadian Finals Rodeo

Fearless Client: Alberta Health Services “Plenty of Syph”, Calder Bateman Communications (Agency)

Self Promotion: FREE “The FREE Store”, FREE

Printing: McCallum Printing Group “Star Wars: Identities – The Exhibition”, TELUS World of Science

Video Production: Lindisfarne Productions “Warner Hockey School Video”, Rural Alberta Development Fund

AWARD OF DISTINCTION WINNERS

Advertising Campaign: Calder Bateman Communications “Torn Apart”, Alberta Occupant Restraint Program – Office of Traffic Safety

Advertising Campaign: Calder Bateman Communications “Plenty of Syph”, Alberta Health Services

Annual Report: RED The Agency “Our Battle 2011”, Battle River Watershed Alliance

Annual Report: The Met Agency “Compassion House Annual Report 2011”, Sorrentino’s Compassion House

Brochure: El Designo “2010 ACE Awards – Unleash the Freaks”, Advertising Club of Edmonton

Corporate Identity: Calder Bateman Communications “Edmonton Valley Zoo”, City of Edmonton

Corporate Identity: RED The Agency “FIFA Pitch”, City of Edmonton

Poster Single: FREE “FREE Gift”, FREE

Poster Single: Calder Bateman Communications “Genuine Parts”, Office of Traffic Safety

Poster Series: DDB Canada “Go Western”, Northlands – Canadian Finals Rodeo

Poster Series: FREE “Splash”, Latitude 53

Magazine Single: DDB Canada “20 years”, Edmonton Airports

Magazine Single: Calder Bateman Communications “No Coincidence”, All Weather Windows

Newspaper Series: DDB Canada “Community”, Northlands

Point of Purchase: Calder Bateman Communications “Edmonton Valley Zoo”, City of Edmonton

Non-Traditional or Guerrilla: ATB Financial “Success Tastes Better Than This – Tray Liner”,ATB Financial

Non-Traditional or Guerrilla: RED The Agency “OK Tire Salt Logo”, OK Tire

Outdoor: Calder Bateman Communications “Torn Apart”, Alberta Occupant Restraint Program – Office of Traffic Safety

Transit: Calder Bateman Communications “Routine”, Alberta Health Services

Transit: Calder Bateman Communications” Beer Trigger”, Alberta Health Services

Radio Single: ATB Financial “Dandelions”, ATB Financial

Radio Series: DDB Canada “What You Throw”, City of Edmonton

Radio Series: ATB Financial “Oilers Super Fans”, ATB Financial

Public Service or Not-for-Profit TV/Video: Calder Bateman Communications “Getting Ready”, Alberta Health Services

Public Service or Not-for-Profit TV/Video: RED The Agency “Holiday Socks”, RED The Agency

Website/ Microsite: Calder Bateman Communications “Full House Lottery”, Royal Alexandra Hospital Foundation and University Hospital Foundation

Website/ Microsite: Rocketfuel Games “Find Your Future”, Careers: The Next Generation

Online Single or Campaign Advertisement: Calder Bateman Communications “Starburst, Royal Columbian Hospital

Online Single or Campaign Advertisement: Calder Bateman Communications “Cat”, All Weather Windows

Other Interactive: Rocketfuel Games “Find Your Future”, Careers: The Next Generation

Best Use of Social Media: FREE “@FREEstoreYEG”, FREE

Public Service or Not-for-Profit Interactive: Calder Bateman Communications “Conveyer Belt”, Christmas Bureau of Edmonton

Direct Marketing: FREE “Eradiskate Trading Cards”, E-Ville Roller Derby

Direct Marketing: Calder Bateman Communications “Shovel”, Calder Bateman Communications

Self Promotion: RED The Agency “Holiday Socks”, RED The Agency

Branded Environment: FREE “Emerald Awards Transit Domination”, Alberta Emerald Foundation

Branded Environment: RED The Agency “WorkWild”, Alberta Forest Products Association

Illustration Computer: Pulp Studios Inc. “Four Seasons”, Incite/Beaverbrook Homes

Illustration Computer: Artsmith Communications Ltd. “Waste Management Division Illustration Series”, City of Edmonton

TV Production: FILMBratz Productions “Coalition for a Safer Highway 63/881 “HOME“”, MKM/Coalition led by- Conoco Philips

TV Production: Geffen Media Inc. “Getting Ready”, Calder Bateman Communications/Alberta Health Services