Contextual Marketing: Messaging In The Digital Space With Schekina Israel : The Advertising Club of Edmonton


Context is everything. Especially in digital spaces. It can be easy for audiences to confuse or misinterpret a brand’s message or mission so it’s important to consider language, personas, and tech-enable solutions to deliver messages that convert and build an enduring digital community.

Through this virtual noon hour session with Schekina Israel, you’ll better understand how to apply contextual marketing principles to advertising campaigns, communication strategies, social community-building and more.

Schekina Israel is a digital marketing professional with nearly a decade of experience. She has a strong passion for using data, AdTech platforms and AI to reach and convert audiences. In her speaking she specializes in talks on digital trends, marketing best practices, self-advocacy, diversity & inclusion, and more. She is an avid equity, diversity, and social justice advocate striving to improve the world we live in.

Watch the event teaser video!

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