Cultivate: featuring Hey Whipple author/icon Luke Sullivan : The Advertising Club of Edmonton

Description

When you start in the business, people will likely advise you to brush up on a few industry classics; Hey Whipple, Squeeze This is one of those books.

We’re thrilled to have author Luke Sullivan join us for our 3rd Cultivate event.

In his engaging talk, Luke will explore the value of using the pressures that exist in Western culture (cars + pollution, food + fat, privacy + safety) to help fuel new ideas. For marketers and strategists, he’ll answer the question of how we can meet tough challenges head-on. For creatives, he’ll inspire you to look deeper at a problem and create campaigns that truly connect.

After 30 years of working for legendary agencies, Luke is now chair of the advertising department at the Savannah College of Art and Design. In addition to updating new versions of Hey Whipple, Luke also tends to his blog and promoting a new book coming out in fall. Learn more about Luke at www.heywhipple.com.

This event will sell out – so get your tickets now!

Additional Info

Ticket price includes admission to the keynote and hors d’oeuvres served before & after keynote. Cash bar will also be available before & after keynote.


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