CX Research to Understand Changing Markets – Luncheon Workshop

Time: 11:15am - 1.30pm

Place: MacEwan University, Allard Hall, Room 11-428



Arpy Dragffy of PH1 Media will lead participants through a real-life case study to illustrate how CX research can have a huge impact on business outcomes and innovation. Participants will work in teams to come up with a plan to help a client hold on to a dominant market position that is being disrupted due to a changing market.

Topics will include:

  • Understanding how research informs, shapes, facilitates, and measures the innovation process
  • Using market research tools like focus groups and surveys to gain an understanding about changing consumer behaviour
  • Framing a business problem as an opportunity to innovate
  • Scoring and prioritizing business opportunities
  • Defining research strategy design criteria to streamline success

This event is appropriate for researchers in client side or supply side settings, and with a range of experience in CX from newbies to pros.

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Additional Information

Edmonton: Tuesday, May 15, 2018

11:15 a.m. – 1:30 p.m.; MacEwan University, Allard Hall, Room 11-428
Cost: $25 MRIA Members, $40 Non-members, Students = Free

Lunch will be provided