Fuel New Business: NEW STRATEGIES FOR USING SEARCH, SOCIAL MEDIA & BLOGS TO DRIVE NEW BUSINESS This event may have passed Date: Oct 25, 2012 - Oct 25, 2012 Event Time: 8:30am - 3:30pm Duration: 8:30am - 3:30pm Location: Hôtel Le Germain, 899 Centre St. SW Calgary, AB Learn More Here Share this: Description Business development has changed. It is now more important to be found than it is to chase new business opportunities. Most companies spend the majority of their new business efforts on “Outbound Marketing” tactics such as direct mail, cold calling, email blasts and other efforts that push their message out to a wide, diverse prospective client audience. It is much more effective and efficient to follow the paradigm shift toward “Inbound Marketing” techniques. It involves using Google, Social Media and Blogs to create a positioning of expertise among your best target audience and having the ability to maintain top-of-mind awareness 24/7. What you will learn in this seminar: -Increase new business opportunities without pitching -Generate business opportunities outside of your market -Establish better measurements to improve your new business program -Create an appealing and differentiated position from your competition -Best practices to enlarge your prospective client audience through content marketing, Twitter, Facebook, LinkedIn and Google + -Specific calls-to-action that will convert readers and followers into leads -Time management tips that provide the best return on your time investment -How to dominate search rankings to be found by your best prospects Additional Info Business development has changed. It is now more important to be found than it is to chase new business opportunities. Most companies spend the majority of their new business efforts on “Outbound Marketing” tactics such as direct mail, cold calling, email blasts and other efforts that push their message out to a wide, diverse prospective client audience. It is much more effective and efficient to follow the paradigm shift toward “Inbound Marketing” techniques. It involves using Google, Social Media and Blogs to create a positioning of expertise among your best target audience and having the ability to maintain top-of-mind awareness 24/7.