Going Beyond Google: Gathering Internet Intelligence

Featuring speakers: Sean Campbell and Scott Swigart of Cascade Insights

Knowing a competitor’s strategies, in advance, can be the difference between success and failure, and yet members of business leadership teams, marketers, and sales teams are stretched too thin just “doing their job” to spend much time really analyzing the competition. During this session we’ll show you how can make the most of open source intelligence (OSINT) assets.

Key Takeaways:
20+ free Web tools for Competitive Intelligence
– Best practices for searching the deep web
– Multiple examples of how these tools have been used in competitive intelligence projects
– Guidance as to how you should rank and prioritize open source intelligence sources
All attendees will also receive a free copy of Sean and Scott’s book on gathering Internet based OSINT entitled: Go Beyond Google: Gathering Internet Intelligence – listed as must read for 2009-2010 by the Strategic and Competitive Intelligence Professionals association.

About the presenters:
Sean Campbell founded his competitive intelligence work on many years of working with bleeding-edge hardware and software technologies long before they became mainstream. Sean has written several books for tech giants such as Intel and Microsoft and co-wrote Going Beyond Google: Gathering Internet Intelligence, listed as a must-read for 2009–2010 by the Strategic and Competitive Intelligence Professionals society (SCIP). As a recognized thought leader in the competitive intelligence space, Sean regularly speaks at national events on competitive intelligence and industry analysis

Scott Swigart informs his competitive intelligence projects with insights gained from a career that began decades ago with coding low-level UNIX hardware diagnostics and continues today with programmatic social media mining and cloud-based projects. Scott is well recognized for his contributions to the competitive intelligence community and regularly speaks at national conferences for marketing research and competitive intelligence associations.

Presented by the Marketing Research and Intelligence Assocation (MRIA) Alberta Chapter

Advance registration required:see http://www.mria-arim.ca/ALBERTA/GoingBeyondGoogle.asp for details

For more information contact Anastasia Arabia: 780-485-6558, ext. 2003

COSTS:
MRIA members: $55
Non Members: $75
Student: $30