Indecent Exposure! Safeguarding Your Brand and Corporate Reputation in Today’s New Media Environment

In this timely presentation, Ian Lightstone of ArtsandTV.company Inc., an online technology company, addresses how the new age of targeting consumers through online advertising and social media is leaving brands and marketers in a very vulnerable position.

Current pressures for one-on-one targeting and to advertise on edgy online sites, social media and blogs, are bolstered by the desire to reduce online media spends through the use of exchanges and DSPs. Combined, this situation is heightening the risk that your brand – and in essence corporate equity – will appear on inappropriate or harmful sites, such as those containing pornography, hate speak or violence.

The good news is that a Canadian company, ArtsandTV, through its Project Sunblock content verification tool (http://www.projectsunblock.com/) has a solution. Dubbed one of the world’s best ad filters, Project Sunblock actually blocks inappropriate ad placements in real time. In Canada, online ad filtering is just being introduced. In the U.K., where ad-filtering programs are applied to just about every online buy, Project Sunblock was rated one of the top ad filter/protection programs.

It is used by Microsoft and other major networks to protect their reputations. For just pennies per CPM, Project Sunblock allows advertisers to run effective network buys at lower CPMs without the risk of finding their ads on inappropriate sites or adjacent to unsuitable editorial content.

Prior to joining ArtsandTV as an investor and Chairman, Ian was a director and founding principal of Thompson Lightstone & Company, one of North America’s largest market research firms, which he subsequently sold to Maritz Research Inc. He is a Fellow and past President of MRIA and past President of the Canadian Association of Marketing Research Organizations. He is a graduate of the University of Toronto (MBA), and McGill University (BA), and a Fellow of The Dobson Centre for Entrepreneurial Studies at McGill University.

WHO SHOULD ATTEND: If you’re a brand manager, account director, media buyer or CEO wondering if your ads are appearing in the wrong places, or if you’re in marketing research or otherwise supporting marketing decision making, then this engaging and critical presentation is for you.

This event is presented by the Marketing Research and Intelligence Association Alberta Chapter.

For more information on this luncheon event and other MRIA Alberta events, please visit the MRIA Events page at http://www.mria-arim.ca/ALBERTA/Events.asp

Registration is in advance, by September 7, 2012