What Even is Marketing Today?

Time: 8:00am

Place: Shaw Theatre - NAIT

Url: https://www.eventbrite.ca/e/what-even-is-marketing-today-tickets-58547332648

What Even is Marketing Today?


Personalization. Audience Engagement. Measuring conversions. Integrated funnels. Brand purpose. Customer Journey. Machine Learning. The list goes on.

All of these buzzwords are making us ask “What Even is Marketing Today?”

The Advertising Club of Edmonton and Digital Alberta are partnering for a one day conference to tackle today’s tough marketing questions.

Join us at NAIT on April 26th as we tackle purposed based branding, working with freelancers, multi-channel marketing, debunking AI, and experiential events.

This event features a keynote, 3 breakout sessions (with two different tracks) and our third annual Digital Roundtable.

The third annual Digital Roundtable features four industry experts who presents the upcoming trends in VR, AR, AI, digital marketing and social media. A panel follows to allow you to ask your most burning questions.

Breakfast and lunch will be provided.

Speakers and session titles will be added as confirmed.

Schedule of events:

8:00AM Registration

9:00AM Breakfast Keynote

Who Can You Trust? – Dana DiTomaso, President & Partner at Kickpoint

For years, those sneaky digital marketers have claimed that you can measure everything online, but it turns out that isn’t actually true. On top of that, the metrics that you’ve treated as rock solid beacons of truth are more like “truth”. What can you trust? Who can you trust? In this talk, Dana will go over the limitations and possibilities of analytics, and share ideas to improve how you collect data and use it to make decisions.

10:00AM Breakout Session 1

Panel: Working with Freelancers

Panel: Purpose Based Branding

10:50 Break

11:00AM Breakout Session 2

11:50AM Break

12:00PM Breakout Session 3

1:00PM Lunch

2:00PM Digital Roundtable

3:00PM Wrap up

Our venue is proudly sponsored by NAIT and our creative is provided by Studio Hazel.

Become an ACE member.

Become a Digital Alberta member.

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