Siobhain O’Reilly : The Advertising Club of Edmonton

About Me

I'm a creative and content marketing leader and writer with a proven track record for designing and implementing winning and profitable strategies for national and global brands. While I started out my career as a copywriter here in Edmonton, I managed to pick up a few other useful skills along the way. These are just a few of them: • Building scalable content teams with a focus on improving and expanding capabilities to attract more business. Built content teams from scratch at two start-ups, growing the teams, creating workflow/results and reporting/approval processes, and significantly increasing revenue through content activities. • Offering extensive experience as a writer and content creator in digital, print, broadcast, social media, corporate communications, direct marketing and brand-building. • Expertly mapping content to the customer journey, from awareness and conversion, through to retention. • Introducing innovative content strategies to other business areas – sales enablement, employee advocacy, internal communications, and customer success. My work has been recognized by major industry award shows including the Canadian Marketing Association, W3 Awards, John Caples Awards, ACE Awards, NAMMU, CAPMA Promo Awards, Communicator Awards and more.

Qualifications, Specialization or Skills

- Content marketing: Strategy, planning, content development and research; Mapping content to customer journey; Persona development - Social media strategy and planning - SEO - Creative direction: Oversight of both writing and design talent; Creative strategy, ideation and brand development for enterprise-level companies as well as start-ups - Industry sectors: Experienced in B2C and B2B; Worked at growth-stage start-ups, mid-size companies and enterprise-level corporations; SaaS tech and telecommunications; Financial services; Consumer packaged goods; Retail; Transportation; Government

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