Artificial Intelligence (AI) Tools Specialist : The Advertising Club of Edmonton

Job Description

Ideas with Intention 

zag (that’s right, no capital) is a full-service, marketing and advertising agency that is hell-bent on getting to know brands inside and out. We ensure we capture the perfect blend of creativity, strategy, and management to catapult brands in the right direction with ease. With us, there is always room to grow, and we are currently looking for an Artificial Intelligence (AI) Tools Specialist to do just that.

We come to work every day to solve challenges, and we lean on our teammates to do it. We all have titles, but we’re not defined by them. By working together and bending our disciplines, we bring unique perspectives to the table, learn from each other, and ultimately, stick the landing.

We have six guiding principles that help keep us grounded along the way:

Be Better.

     We strive for unicorn-level greatness. 

Own It.

     We care about what we create. 

Think Beyond.

     We outsmart challenges with creative and forward thinking. 

Get Real.

     We dare to show up authentically, together. 

Team Up.

     We take the carpool lane, working together to achieve the best results. 

All In.

     We put in the work, and it shows.  

The Position 

The AI Tools Specialist will spearhead the integration and maintenance of AI-driven solutions, enhancing the success of our marketing and advertising strategies. This role demands a proactive approach to research, analysis, and deployment of AI utilities which foster automation, cost reduction, and service optimization. Ensuring our tools remain aligned with the agency’s mission, while also empowering our team through training and fostering a culture rooted in data-driven excellence; through their expertise, they will champion the implementation of AI innovations, stay attuned to industry shifts, and solidify our agency’s competitive stance. They will be a pivotal force in modernizing, elevating, and growing our ability to deliver outstanding clients results. In addition this role will be closely tied to identifying new business opportunities both aligned with the agency’s core service offerings and beyond.

Overall Accountability

  • Analyze potential applications of AI across various departments and identify opportunities for automation and cost reduction
  • Monitor and update tools to ensure their efficacy and relevance
  • Stay updated on industry advancements in AI tools and technologies
  • Provide regular reports on tool performance and recommended improvements
  • Facilitate learning and training
  • Identify new business opportunities with AI for the agency either aligned to core services or other

Your responsibilities as an AI Tools Specialist at zag:

  • Conduct comprehensive research on emerging AI tools and technologies within the marketing, advertising, and production sectors
  • Develop implementation strategies for AI tools, ensuring alignment with organizational goals and objectives
  • Oversee the integration of selected tools into the agency’s existing technology stack
  • Liaise with vendors for troubleshooting, updates, and optimization
  • Collaborate with cross-functional teams to understand business needs and propose AI-driven solutions
  • Provide insights and recommendations for continuous improvement and innovation
  • Liaise with internal and external stakeholders on tool-related matters
  • Measure and report the impact of implemented AI tools on efficiency, cost, and overall performance

Your strengths and qualifications: 

  • Minimum of 1-3 years preferred of experience in a role involving AI tool management, software integration, or IT project management
  • Familiarity with the marketing and advertising technology ecosystem
  • Proficiency in troubleshooting software and integrating tools
  • Proven experience in researching, analyzing, and implementing AI tools and technologies
  • Demonstrated project management skills
  • Excellent analytical, problem-solving, and decision-making skills
  • Ability to communicate complex concepts to non-technical stakeholders
  • Self-motivated, with a keen interest in staying ahead of industry trends
  • Management skills including basic business and financial competence
  • Strong communication skills
  • Time management and outstanding organization

Key relationships: 

  • Reports to VP Operations
  • Will work closely with all agency teams
  • Will correspond with vendors and external partners for specialized services

What we offer you: 

  • Competitive pay
  • Comprehensive Dental and Health benefits
  • Competitive vacation time, PTO days, and zag days.
  • Remote flexibility (while you can be located anywhere in Canada, you will be expected to work within an MST time zone)
  • Extracurriculars (holiday parties, summer party, Party Planning Committee, etc. – and more!)
  • Professional Development opportunities


To be considered for this position, you will need exceptional verbal and written communication abilities and a strong attention to detail. Agency experience or freelance capabilities will be considered an asset.

Apply Here!

Shortlisted applications will receive an email from us requesting a 30-minute screening interview. Following the screening interview, successful applicants will receive a request for a formal interview.

We understand how uncertain the application process can be, so we promise not to leave you hanging. If at any time you are not selected to move forward, you will receive an email from us letting you know.

Location: Edmonton/Hybrid

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