Content Specialist Company: Blue Falls Manufacturing/Arctic Spas Published on Jan 30, 2025 Closing Date: February 15, 2025 Website: www.arcticspas.com/ Contact Name: Vanessa Lewis Contact Email: [email protected] Share this: Job Description About Us: Founded in 1994, Blue Falls Manufacturing (“BFM”) is the proud producer of Arctic Spas® Hot Tubs and All Weather Pools. We are proud to be Canada’s largest hot tub dealer, providing the best product and service in the industry. BFM thrives on inspiration, innovative engineering, and employee dedication and experience. Our team is customer focused, delivering the highest level of service and product quality possible. Summary: Blue Falls Manufacturing Ltd. (“BFM”) is seeking an engaging and dynamic, full-time Content Specialist to join its Marketing team based out of Arctic Spas’ West Edmonton Retail Store (21220 – 100 Ave, Edmonton, AB T5T 5X8). BFM is searching for a creative thinker who is detail-oriented and possesses the ability to bring the company’s vision(s) to life through innovative copywriting and strategic solutions. This role is ideal for someone who manages well in an environment that is fast paced with shifting priorities and tight deadlines. The successful candidate will be responsible for crafting messages in various mediums, from marketing emails and video scripts, to websites, brochures and signage. In addition, the right person for the role will have excellent interpersonal and communication skills, directly lending to the ability to work collaboratively within the Marketing team and with other departments. Work/life balance is part of BFM’s philosophy – this position functions Monday thru Friday, typically 8:30AM to 5:00PM; occasional special event work outside of regular operating hours may be required. We offer Extended Health, Dental, and Vision benefits, along with RRSP Matching and Profit-sharing options. At BFM there are numerous cross-training and developmental opportunities available; we promote from within when possible, and believe that the more you know, the more you grow! Duties/Responsibilities: Implement a marketing strategy that includes, but is not limited to, the company and cross-brands’ websites, blog articles, brochures, videos and email marketing Research and write content for the company websites, infographics, blogs, marketing materials and newsletters Adhere to the company’s style guide, ensuring we produce a high-quality, error-free copy Work with key internal role-players to brainstorm content ideas in line with the company’s strategy and in support of various brand initiatives Support and evaluate the results of marketing campaigns with the team Acquire and maintain detailed knowledge of the company’s policies, principles, and strategies, and keep up-to-date with relevant developments Assist and coordinate special projects and events Skills & Abilities: Strategic and creative mindset; consistently abreast of latest fads and popular culture, gearing work and designs towards what is trending Solid understanding of marketing and communications principles and best practices Highly organized with the ability to consistently deliver well-executed projects and assignments Effective time management skills and ability to prioritize competing deadlines Ability to handle multiple projects simultaneously while maintaining quality and consistency Able to work well under pressure and meet tight deadlines Strong problem-solving skills Well-honed interpersonal and verbal communication skills Ability to work independently and as part of a team; ability to collaborate effectively Receptive to constructive feedback in the interest of growth and pursuit of excellence Creative with a natural passion and inclination for design; appreciation for innovative ideas Computer & Technical Proficiency: Highly computer literate; proficient with email, MS Office, and related business and communication tools Strong understanding of SEO, communications and social media best practices Work Environment/Conditions: Typically, 40 hours per week, 8:30AM-5:00PM Monday-Friday Occasional special event work outside of regular operating hours Shared open-office setting Remote work is permitted one (1) day per week following completion of the ninety (90) day probationary period Compensation: Starting at $55K/yr.; Commensurate with skills, experience, and qualifications Benefits including health, dental, vision; Life Insurance, LTD, and AD&D EAP (Employee Assistance Program) Social Committee and company events Employee Spa Purchase Discount (requires 2 years’ service with company) Other: Valid Driver’s License and reliable personal transportation to commute to and from work Able to travel locally/domestically/internationally Able to occasionally work special events outside of regular operating hours Please submit your cover letter and resume to Vanessa Lewis, Director of Marketing at: [email protected] Alternatively, please submit your cover letter and resume to BFM’s Human Resources Department at: [email protected] Closing Statement BFM is an equal opportunity employer; we value diversity in our workforce. We thank all applicants for their interest. All applications will be reviewed to determine which candidates’ qualifications most closely match the advertised requirements. Only individuals selected for interviews will be contacted. Education Requirements Minimum three (3) years’ experience in communications, marketing or digital marketing Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field Content writing experience for all media platforms Branding experience Retail or related category experience considered an asset Location: Edmonton