Digital Analytics Specialist (Go Auto Marketing Technology) : The Advertising Club of Edmonton

Job Description

Does data make you dance? Want to make an impact on massive digital marketing campaigns? Join Go Auto, Canada’s largest automotive dealer group, as a Specialist, Digital Analytics, and become part of our fast-growing MarTech team. We’re on the hunt for a talented analytical thinker who loves creating, managing, analyzing, and reporting on digital campaigns across multiple channels for our dealerships nationwide. From advertising to mobile apps, you get to have influence on it all!

At Go Auto, we’re not just about selling cars; we’re passionate about staying ahead of the curve and making a real impact in the automotive industry and beyond! We’re building a team of driven minds who are ready to unleash their creativity, work hard, and drive results.


As a Specialist, Digital Analytics, you’ll have the exciting opportunity to work with:

  • Ownership of Digital Analytics Platforms:
    • Implement and manage Google Analytics, Google Tag Manager, Google Business Profile, and other similar platforms.
    • Ensure accurate data collection and integration across various digital touchpoints.
  • Data Analysis & Reporting:
    • Analyze data from websites, apps, ads, conversion funnels, A/B tests, and other digital platforms.
    • Generate actionable insights to drive more leads, conversions, and enhance user experience.
    • Create and maintain dashboards to provide real-time insights to stakeholders.
    • Utilize Power BI and other analytics tools to visualize data and trends effectively.
  • Brand Enhancement:
    • Apply analytics insights to both auto and non-auto brands to optimize their digital strategies and campaigns.
    • Support the ongoing accuracy of personas and customer data within the customer data platform (CDP)
    • Accountable for ensuring accurate and actionable identity resolution strategy
  • Trend Analysis:
    • Stay updated with the latest trends in digital analytics and marketing.
    • Recommend new tools, strategies, and best practices to stay ahead of the competition.

 What’s in It for You:

  • Learn and Grow – We’re committed to your growth and development. We will ensure you receive all of the training you need as well as access to our library of courses in the Go Auto U.
  • Employee Investment Program – Money back? Yes, please! Brace yourself for this irresistible offer. Our program guarantees a 10% return every year, up to a whopping 25%, based on Go Auto’s profits.
  • Vacation Vibes – We understand the importance of work-life balance. Picture yourself sipping margaritas on a sandy beach. After your first year, enjoy THREE WEEKS OF VACATION! Reach five years, and you’ll have four weeks. Hit ten years, and you’ll be soaking up FIVE weeks of vacation time!
  • Health and Dental – Your well-being matters to us. Experience comprehensive benefits, including healthcare, dental coverage, and a health spending account. We want to see your biggest, brightest smile!
  • Climb the Ladder – With our promote-from-within culture, you’ll have ample opportunities to grow along your chosen career path.
  • Positive Team Environment – Join a vibrant team of like-minded individuals who share your passion and drive. We foster a positive and collaborative work environment where everyone supports and uplifts each other. Together, we celebrate victories, overcome challenges, and create lasting friendships.
  • Giving Back Feels Great – We’re all about making a positive impact. Every year, we donate to worthy causes like the Kids with Cancer Society and Go Auto Fuels the Schools.
  • Find Your Life-Changing Career – We don’t just offer jobs; we build lifelong careers. During your interview, ask us about our inspiring success stories of career growth within Go Auto.

At Go Auto, we foster a collaborative and energetic work environment where your talent is valued, and your hard work pays off. Join us as we shape the future of digital advertising in the automotive industry! Apply now and let your creativity shine as part of our dynamic team.

Education Requirements

Let us know what you’ve got! Certs are great and we love to see any data results you’ve achieved.

Location: Edmonton

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