Marketing Coordinator

About PL

Hey! Paper Leaf is an award-winning digital product design firm located in Edmonton, AB. We design & develop innovative custom web applications, mobile applications and websites – and we are looking to add a full time Marketing Coordinator. We have a fun, relaxed & flexible environment that’s actually organized; a tight-knit team where your voice is heard; a variety of challenging, rewarding, and creative work; and a clear framework for professional development and growth. It’s a good place to be.

We work on projects for clients across the globe, and you’ll be working on a team that values high-quality execution – not one that is hellbent on burning you out and churning out as much work as possible. You can learn more about our work on the Portfolio page, and about our team on our About page.

Diversity, Equity, Inclusion, and Accessibility

We believe that diversity in all regards contributes to a broader collective perspective that will consistently improve Paper Leaf and the work we do. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it. If you don’t meet one or two of our requirements, but still feel you’d be a good fit, throw your hat in the mix anyway. You miss every shot you don’t take.

We have strong staff involvement in our DEI initiatives, establishing and advocating for progression of Paper Leaf’s processes. These efforts span from establishing equitable hiring practices to ensuring the products we deliver are setting standards for accessibility in our industry.

If you require accommodation measures during any phase of the hiring process, please notify us as soon as possible. All information received in relation to accommodation requests will be kept confidential.

Position Overview

The Marketing Coordinator is responsible for the execution of defined marketing and acquisition strategies to bring in sales-qualified leads for Paper Leaf. This is an entry-level position focused on executing a pre-developed strategy and working within established marketing processes, while collaborating closely with other members of the business development team.

The ideal candidate is highly organized, with the resourcefulness and ability to see a marketing project through from start to finish. They should have strong writing and editing skills, along with some experience working with CRMs and other marketing platforms, such as social media. They are comfortable handling all aspects of a marketing project, from writing to editing, to basic design, and publishing.

This is a 14-month contract role to cover a one-year parental leave with the possibility of extension into a permanent full-time role.

Ideal Candidate

Are you the ideal candidate for this position? You are if you…

• Get it done
• Ask why and stay curious
• Create together
• Care deeply
• Say the right thing, even when it’s hard
• Are energized by writing and getting a story across
• Have an incredible attention to detail
• Have strong personal organization skills
• Are able to take a due date and work backwards to create an actionable plan to achieve it
• Are willing to jump in and help others
• Aren’t afraid to ask questions

Responsibilities

• Execute on pre-defined strategic marketing initiatives
• Write case studies and insight articles using a defined process
• Tracking conferences and events, and supporting sponsorship and speaking engagement discussions
• Write posts for Paper Leaf’s social media
• Report on KPIs for your role and performance of marketing activities
• Refine lead generation campaigns
• Manage marketing projects from start to finish, ensuring timelines are met
• Search for and help vet local and national events
• Stay up-to-date with industry trends and audience insights
• Be an active member of our sales and marketing team, participating in quarterly strategic sessions and taking on initiatives to move the team towards our sales and marketing goals
• Assist in overflow sales work such as contract renewals or vetting sales inquiries received through phone and email

Requirements

• This is a junior level position so a strong willingness to learn is a must
• Ability to keep yourself organized and deliver on deadlines
• Strong writing skills
• Ability to to collaborate with others to gather necessary information for impactful messaging
• Strong sense of curiosity, with willingness to look for new ideas and opportunities

Nice to Haves

• Marketing, Business or English degree or diploma
• Some experience with basic design, such as using Canva to create social posts
• Hands-on experience in creating and managing paid media campaigns, with the ability to report on and communicate performance to other team members.
• Experience with Hubspot, Google Analytics, and/or other MarTech platforms is an asset
• Experience working in an agency or fast-paced environment

What We Offer

This is a full-time, salaried position at an expected range of $50,000-60,000 per year, dependent on candidate experience. We offer a remote or hybrid working environment; flexible start and end times to your days, and the opportunity for 4-day weeks if you want; a compensation package that includes a competitive salary, benefits and vacation time; unlimited sick days; the opportunity to work on interesting, challenging, and meaningful projects; professional development opportunities; and more.

This is a remote-first position, open to applicants in Canada, with preference given to those near Edmonton, AB and/or within the MST timezone.

You will be provided with the technology and equipment necessary to execute your job from home. If you crave an office environment, there are opportunities to hot-desk from the offices of ZGM Modern Marketing Partners, our parent company, in Edmonton, Calgary and Vancouver.