Marketing Coordinator : The Advertising Club of Edmonton

Job Description

 

Title: Marketing Coordinator

Location: 3203 93rd Street NW, Edmonton

About Us

Pacesetter Homes is a single-family business unit of Qualico with over 65 years of building experience. Pacesetter Homes offers award winning home plans, interior design items, and finishing packages that personalize each new home we build. Pacesetter Homes operates in Western Canada, Dallas, Texas and Austin, Texas. To learn more, click here.

At Pacesetter Homes, our people make the difference. We offer an exciting place to build your career with competitive compensation and benefit packages, company matching RRSP/DPSP program, employee home purchase program and employee discounts.

Job Overview

Reporting to the Director, Sales & Marketing, as the Marketing Coordinator you will assist in the development and coordination of marketing strategies for the business unit and ensure compliance with branding strategies. You also provide expertise and utilize marketing intelligence to facilitate management decision making.

Your day-to-day responsibilities will include:

  • Assisting in the development and coordination of marketing programs and advertising campaigns. Measuring the effectiveness of marketing initiatives or promotional efforts.
  • Performing regular website and software audits to ensure accuracy. Handling website management and updates as necessary.
  • Coordinating digital marketing presence, content marketing schedule, engagement, monitoring, reporting and creation of email campaigns.
  • Maintaining inventory of marketing supplies and coordinating the preparation, review, production, print and distribution of marketing collateral.
  • Collaborating with agencies to develop and implement marketing strategies and advertising plans for the business unit in accordance with the prescribed budgets and advertising analytics.
  • Preparing project-specific and annual marketing budgets for approval.
  • Conducting site visits to ensure signage, exhibits and overall site appearance meets requirements.
  • Gathering, processing and utilizing market intelligence to facilitate decision making, planning and growth opportunities. Preparing various reports for management’s review as required.
  • Analyzing lead registration in CRM databases to profile type and quantity of prospects to determine conversion and advancement rates.
  • Assisting in the development of project positioning and branding strategies for each new project launch. Promoting consistency in the application of corporate and divisional branding standards.
  • Planning and coordinating project/special events, including onsite event management.

As our ideal candidate, you are…

  • A strong communicator; you clearly express your thoughts in conversation and in written communication.
  • An active listener; you seek to understand and listen to others in a non-judgmental way.
  • Mindful; you respect diversity and deal with sensitive situations using high degree of integrity.
  • Excellent service oriented; you handle relations with customers, internal and external parties with tact and diplomacy.
  • Organized; you effectively manage your time while balancing multiple priorities.
  • Detailed oriented; you focus on detailed accuracy when dealing with a high volume of work.
  • A creative problem solver; you think outside the box for solutions without fear of failure.

Essential Requirements

  • Degree or diploma (or the equivalent) in a Marketing or Business discipline.
  • Minimum 1 year of marketing related experience.
  • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
  • Strong attention to detail, organization skills and time/project management abilities.
  • Valid driver’s licence and access to reliable vehicle.
  • Proof of COVID-19 vaccination.
  • Satisfactory verification of criminal record check.
  • Proficient in Microsoft Office programs (Outlook, Word, Excel, Teams, SharePoint and PowerPoint).
  • Comfortable using Content Management Systems (HubSpot, Sitefinity), Adobe Creative Suite (Illustrator, InDesign, Photoshop), and social media channels (Twitter, Instagram, and Facebook).

Preferred Qualifications

  • Bachelor’s Degree or Diploma in Marketing, Communications, or equivalent is preferred.

What We Value

  • Creating trusting and successful working relationships.
  • Setting clear, measurable and achievable goals.
  • Cooperating with team members in an open, positive and respectful manner.
  • Staying current with technical job skills.
  • Taking responsibility for the outcomes of decisions and actions.

Work Conditions

You primarily work in an office setting during regular business hours. Travel to sites and work outside of regular business hours may be required. Overtime may occasionally be required.

Qualico is committed to the health, safety and wellness of its employees and the community. By continuing our commitment to maintaining a safe and healthy workplace, Qualico has implemented a COVID-19 Vaccination Policy that requires all employees in Canada to be fully vaccinated. Proof of vaccination, in the form of a provincially recognized document, must be submitted as a condition of employment. Our policy allows for accommodation in cases of valid medical or religious exemptions. Information related to proof of vaccination or exemption will be kept confidential.

Qualico welcomes applications from people with disabilities. Accommodations are available upon request during the assessment and selection process. 

Candidates being considered will be contacted. We thank you for your interest. Join our Talent Community to stay up to date on job opportunities and to find out why we have the best reason to come to work every day.

Closing Date: October 5, 2022

Apply Here

Education Requirements

Essential Requirements

  • Degree or diploma (or the equivalent) in a Marketing or Business discipline.
  • Minimum 1 year of marketing related experience.
  • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
  • Strong attention to detail, organization skills and time/project management abilities.
  • Valid driver’s licence and access to reliable vehicle.
  • Proof of COVID-19 vaccination.
  • Satisfactory verification of criminal record check.
  • Proficient in Microsoft Office programs (Outlook, Word, Excel, Teams, SharePoint and PowerPoint).
  • Comfortable using Content Management Systems (HubSpot, Sitefinity), Adobe Creative Suite (Illustrator, InDesign, Photoshop), and social media channels (Twitter, Instagram, and Facebook).

Preferred Qualifications

  • Bachelor’s Degree or Diploma in Marketing, Communications, or equivalent is preferred.

Location: Edmonton


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