Marketing Strategist : The Advertising Club of Edmonton

Job Description

Marketing Strategist

Our Marketing Strategists work alongside a team of creative leaders to develop brands and provide strategic advice to guide marketing, communications and public relations, editorial content and digital campaigns for our clients. You will be involved in conducting research and producing and monitoring projects and campaigns from inception to completion.

Duties include:

Developing clear strategies to guide marketing and communications campaigns and creative platforms across all clients

Conducting market research, audits and analysis to inform the development of our clients’ strategies Leading discovery, client and stakeholder interviews to inform strategy and campaign plans

Leading the implementation of marketing and communications plans

Managing media relations and PR efforts for client campaigns

Working collaboratively with Habit’s creative team to drive consistent and cohesive brand messaging across all channels and creative

Managing editorial content and reviewing for quality and brand alignment

Monitoring campaigns, tracking results and ensuring success

Analyzing campaign impact and developing campaign reports

Working with account managers to provide ongoing project leadership for our clients

Supporting new business development and contributing to estimates and quotes

Supporting and guiding digital strategists and/or marketing coordinators

Education Requirements

Education:

  • Bachelor’s Degree (required)

Experience:

  • Agency: 3-5 years (required)

Location: Edmonton

Salary: $80,000 - $85,000


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