Social Media Specialist : The Advertising Club of Edmonton

Job Description

Position Title: Social Media Manager

Location: Sherwood Park, Alberta

Employment Type: Full-Time-Hybrid

Department: Marketing

Reports To: Brand & Creative Director

About Us

Shopville is a leading e-commerce company specializing in video games, movies, consoles, collectibles, and rare pop-culture paraphernalia. Based in Alberta Canada, we pride ourselves on delivering exceptional products and maintaining a strong, positive presence across North America and beyond. We’re a group of geeks giving fellow geeks an avenue to find the rarest, coolest stuff to flesh out their collections or add to their interests.
Why its a cool gig: Shopville is in the midst of an exciting rebrand and launch. The right candidate in this role will have the opportunity to create exciting irreverent content that entertains, delights and bucks trends. The right mix of strategic and creative will flourish in this role

Job Overview

The Social Media Manager will be responsible for developing and/or executing social media strategies to enhance brand awareness, engage with our audience, and drive traffic to our Shopville web store. This role requires a combination of creativity, analytical skills, and a deep understanding of social media trends and tools, particularly within the gaming and pop-culture communities.

Key Responsibilities

Strategy Development:

  • Develop, implement, and manage our social media strategy.

  • Define key performance indicators (KPIs) for social media campaigns and regularly report on their performance.

Content Creation:

  • Create, curate, and manage engaging and high-quality content across all social media platforms, including text, image, and video.

  • Collaborate with Creative Director to produce visually appealing content.

Community Management:

  • Monitor social media channels for trends, mentions, and feedback.

  • Engage with followers, respond to comments and messages promptly, and manage online communities to foster positive relationships.

Campaign Management:

  • Working with the Brand and Creative Director, plan and execute social media campaigns to promote our brand, products, and special offers.

  • Coordinate with the marketing team to ensure cohesive messaging across all channels.

Analytics and Reporting:

  • Utilize social media analytics tools to track performance, measure success, and identify areas for improvement.

  • Prepare monthly reports on social media metrics and campaign performance.

Trend Analysis:

  • Stay up-to-date with the latest social media trends, tools, and best practices.

  • Provide recommendations for new approaches and tactics to stay ahead in the social media landscape, particularly within the gaming and pop-culture niches.


  • Work closely with the marketing, PR, and customer service teams to ensure brand consistency and effective communication.

  • Coordinate with influencers and brand ambassadors to enhance reach and engagement.


  • Competitive salary

  • Competitive health coverage.

  • Paid time off and holidays.

  • Professional development opportunities.

  • Friendly and collaborative work environment.

  • Culture-focused environment with plenty of staff activities

Education Requirements


  • Bachelor’s degree in Marketing, Communications, or a related field.

  • 1-3+ years of experience in social media management or a similar role, preferably in the e-commerce or entertainment sector.

  • Proven track record of following, creating and implementing successful social media strategies.

  • Proficient in social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and management tools and related tools. (Hootsuite, Planoly, Canva, etc.).

  • Strong written and verbal communication skills.

  • Excellent organizational and multitasking abilities.

  • Creative thinker with a keen eye for detail and design.

  • Ability to analyze data and derive actionable insights.

  • Experience with paid social media advertising is a plus.

  • Passion for video games, movies, and pop-culture is highly desirable.

Location: Sherwood Park

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