Digital Marketing Coordinator

Posted/Last Revised: 24th Nov, 2019

Description

Position Overview:

Reporting to the Marketing Manager, this position will play a key role in the execution of our digital marketing initiatives.  You will achieve success in this role if you are creative and dynamic, a team player with a strong sense of urgency, high attention to detail and superior verbal and written communication skills. Projects will include planning, coordinating, executing and analysing various digital marketing activities and objectives.

Location:
16930-114 Ave,
Edmonton AB T5M-3S2

Responsibilities:

  • Collaborate with our third party agencies, on a digital advertising strategy that aligns with the company’s current business goals.
  • Create digital marketing ad spec documents for all paid promotional digital media.
  • Assist in scheduling, planning, executing and tracking digital campaigns internally and with our outside vendors in various channels.
  • Maximize online exposure through search engine marketing, display, email marketing, online video, digital flyers and other areas of online advertising; make recommendations for best practice of all available channels.
  • Assist in the estimating, billing, reporting and invoicing for marketing fees and expenses as well as the maintenance of a digital spend plan.
  • Assist in online marketing research and road-map planning with our third party partners.
  • Update online analytics using various reports, such as Google Analytics, to generate an ROI on each campaign.
  • Assist in analyzing reports and results to improve all digital campaigns, both during and after the campaign has ended.

Job Requirements:

  • Strong verbal and written communication skills.
  • Well versed in online marketing, such as SEM, display marketing, online video (including YouTube and Preroll), and email campaigns.
  • The ability and passion to pursue/explore new mediums to engage with.
  • Experience with Google Analytics, and other ROI measurement tactics.
  • Experience with graphic design programs is considered an asset (ie; Photoshop, Illustrator, etc.)
  • Strong attention to detail.
  • Superior organizational skills.
  • Strong analytical and decision making skills.
  • Ability to work with a team and under pressure with constant changes and deadlines.

Education & Experience:

  • Post-Secondary Education in Marketing, Communications or relevant workplace experience.
  • Previous proven experience in digital and social media marketing.
  • Google and Facebook certified.
  • Bilingual in English and French considered an asset.

Other:

  • 8:00 am to 4:30 pm
  • 40 hours per week with benefits (Health, Dental, Paramedical and more)

Why work for the Brick?

  • Flexible “employerpaid” benefits including Health, Dental and Paramedical Services for you and your family
  • Competitive pay
  • Paid training
  • Career progression program
  • Access to free personal development training through “The Brick University”
  • Employee discounts & Personal “Paid” days off
  • Fitness facility open 7 days a week
  • Recognition, incentives, prizes and giveaways!

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