Market Planning Strategist

Posted/Last Revised: 25th Nov, 2021

  • Company/Organization
  • University of Alberta
  • Website
  • Location
  • Edmonton
  • Educational Req.
  • Required Skills / Special Qualifications

    • 10+  years of professional marketing experience
    • Bachelor’s degree in digital marketing, marketing, communications, business or a related field, or equivalent experience 
    • Strong understanding of digital marketing principles and tactics, including marketing automation, SEO, SEM, display, social media, web content management, and analytics
    • Experience working in an internal marketing department and or familiarity with agency-client service delivery models 
    • A proven track record in the development of strategic marketing plans that align with business targets
    • Ability to forecast market trends and analyze competitor activities
    • Solid understanding of research methodologies to identity marketing and customer insights
    • Well-versed in general marketing technologies (CRM software, project management, asset management etc.)
    • Experience gathering key data that ensures strategies are well informed and laid out
    • Passionate about understanding the consumer journey and encouraging colleagues to feel the same 
    • A knack for building trust-centred relationships
    • Problem solving ability, with an analytical mindset, to ensure strategies are productive and result in client satisfaction 
    • Stays abreast of market trends to drive topics for internal coaching and team building
    • Understanding of principle of agile marketing is an asset
  • Contact Name
  • Sonia Piano
  • Contact Phone
  • (780) 868-4367
  • Contact Email
  • Closing Date
  • Dec. 3, 2021


A key member of our Marketing Team, the Market Planning Strategist works to take marketing strategies (which have been created based on U of A strategic business goals), and synthesizes them to build the long-term blueprint/framework for our U of A Brand.

Acting as the orchestrator, this role brings together marketing strategies and campaigns from across the institution in order to bring the right messages to the right audiences, at the right times, using the right channels. 

Under the direction of the Director of Brand, the market planner is fiercely accountable for the development and oversight of the strategic marketing plan for the U of A.

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