Marketing and Communications Coordinator

Posted/Last Revised: 12th Feb, 2021

Description

The Organization

The Downtown Business Association was formed in 1985 and is Edmonton’s largest Business Improvement Area (BIA) with more than 1,100 businesses/members within its borders that employ 70,000 people. The DBA’s key roles are to support economic development and vibrancy within the BIA, market and promote the Downtown business community, and initiate and oversee improvements such as beautification and enhanced security. The DBA works in partnership with several stakeholders, including the City of Edmonton to create a thriving, competitive and safe community to attract business, visitors, residents, and investment.  

The Position

Reporting to the Marketing and Communications Manager, we are seeking an organized and enthusiastic self-starter who will be responsible for creating and managing targeted marketing and communication activities to help achieve the Association’s goals. The Marketing & Communications Coordinator is a full-time, permanent position. 

What You’ll Do

Project Management

  • Act as the project manager for assigned traditional and digital marketing campaigns and activities, including community events
  • Assist in developing creative strategy, leading production and launching campaigns and programs
  • Ensure marketing and communication projects are completed on time, on budget and within scope while maintaining the highest quality of delivery
  • Track, schedule and manage projects using Asana (a project management platform)
  • Responsible for all internal communications and day-to-day communication of project statuses, and adjusting resources and priorities accordingly

Digital Marketing

  • Assist in the development of digital media campaigns across channels including social media, website, email, YouTube, paid social advertising and SEM
  • Develop and execute strategies for building web traffic and engagement
  • Manage the Association’s email marketing program, including list management and ensuring CASL compliance
  • Proactive and insightful reporting, including actionable recommendations, on all active programs and marketing & communications campaigns
  • Stay abreast of the latest digital and social media best practices, platforms and trends

Content Marketing

  • Manage content marketing calendar and distribution of assigned content for website, email marketing and social media channels
  • Manage the production of content using freelancers and/or in-house resources

What You’ll Need

  • Post-secondary degree or diploma in marketing or communications or equivalent experience
  • 1-2 years’ work experience in a marketing or corporate communications role
  • Google Ads certification and experience using digital advertising platforms including Facebook Ads, Google Ads and Google Analytics
  • Strong project management skills to successfully manage multiple projects 
  • Knowledge of traditional and digital marketing best practices and a passion for the latest marketing trends
  • Knowledge and experience in customer relationship management (CRM) systems is an asset

Who You Are

  • Deeply familiar with and passionate about Downtown Edmonton 
  • A creative problem solver who loves taking on new challenges
  • Service-oriented and comfortable working with multiple external ‘clients’ and partners
  • Exceptional written and verbal communication skills
  • Takes a collaborative approach to work and enjoys a tight-knit, small team environment 
  • Able to prioritize and work flexibly in a fast-paced environment
  • Detail-oriented and excellent organizational skills
  • Takes ownership of projects and works independently when required
  • Self-driven and seeks out continuous improvement opportunities
  • Able to effectively manage time and workload and ask for support when it is needed