Marketing Coordinator

Posted/Last Revised: 19th Dec, 2019

Description

Marketing Coordinator – West Edmonton
The Boundary Group of Companies (Boundary, United Gear, ISS Mine Safety and Bridge Machine) are seeking a marketing coordinator to increase brand awareness by producing marketing materials and working through traditional media channels. Event marketing experience required for support of International Mining Shows.

The Boundary Group of Companies engineer, manufacture and sell a unique range of open pit mining products to the international open pit mining community. On a combined basis the companies in the group have been in business for more than 250 years. Please refer to the following websites for more information:

http://www.boundaryequipment.com
http://www.unitedgear.com
http://www.issminesafety.com
http://www.bridgemachine.ca

Job Duties
• Develop and execute marketing strategies with Group Management and the Digital Marketing Coordinator to increase brand awareness.
• Assist in the administration and execution of web re-development strategy with Group Management and the Digital Marketing Coordinator.
• Advanced knowledge in Photoshop/Illustrator (product marketing material, product catalogues, internal communication, digital posts, newsletters, etc.)
• Create, improve and maintain distribution lists for the various marketing materials.
• Setup, creation, deployment, and reporting of email marketing campaigns using Mail Chimp or similar
• Event marketing experience with immediate focus on MINExpo in September 2020.
• Develop media strategy to support digital initiatives to improve recruitment marketing efforts.
• Create, edit, format, optimize and/or source video content for digital channels and for the MINExpo 2020.
• Create and control format and design of all company forms, email signatures, business cards, decals, etc. to ensure they have a consistent format.
• Coordinate with outside providers including web developer, printers and promotional companies.

Qualifications and Requirements:
• Bachelor’s degree or equivalent in marketing
• Proficient with Photoshop and Illustrator
• Interest in product marketing and mining equipment beneficial
• Post graduation in Project Management is a plus
• Experience in media planning and in project / team management (3 + years required)