Posted/Last Revised: 17th Jan, 2019


Full job posting

The position of Principal provides a leadership opportunity for an established professional with more than 10 years of consulting, strategy, marketing, communications, and management experience. The position includes an active role on Incite’s management team, works to support our business development efforts to attract new opportunities, and helps to lead a team of strategic and creative resources to deliver on a variety of client engagements primarily in the business-to-business, public interest and not-for-profit space.

Incite is seeking someone with the ability to build deep client relationships, think critically through complex client engagements, to drive energy into projects, and to thrive in a busy work environment while maintaining real balance in their life. This includes actively engaging in the community and/or industry associations, pursuing after-work interests, maintaining wellness, and strengthening relationships.

The successful candidate will be responsible for the following:


  • Ownership for leading a group of clients (i.e. typically 6-8 active client engagements at any one time) and serving as Incite’s strategic point of contact for all assigned clients
  • Establish rapport and build a trusted relationship with clients
  • Ensure client satisfaction and manage client expectations/needs
  • Seek opportunities to connect clients to market opportunities and Incite’s network
  • Identify opportunities to grow client accounts, including presenting proposals and securing
    additional work
  • Ensure clients’ accounts receivables are current


  • Educate clients on Incite’s philosophy and approach to marketing
  • Lead market research and overall design of project methodology
  • Craft client strategy, including market positioning, differentiation, growth, and business model
  • Lead development of recommendations to drive clients’ marketing, brand, and communications
  • Lead presentation of strategy and recommendations to client
  • Remain current on client’s business/industry and seek out relevant opportunities to assist clients in meeting their objectives
  • Lead 6-month strategic reviews with clients, including ongoing monitoring of strategy to ensure appropriateness for current market conditions


  • Lead final review of major creative and implementation client deliverables to ensure they align with client’s marketing strategy, meet Incite’s quality standards, and satisfy client’s needs/expectations
  • Lead presentation of major implementation deliverables to client and manage client feedback process
  • Provide team with feedback and support in managing client challenges related to ongoing work


  • Attend networking functions and represent Incite in the community
  • Cultivate relationships with relevant centres of influence (i.e. organizations, companies and individuals) who can support the generation of prospects and leads
  • Leverage personal network to actively identify leads and new business opportunities for Incite
  • Attract and secure new clients, with support from the Incite team, including:
  • Conduct research on potential prospects
  • Lead pre-proposal meetings with prospects
  • Write and submit proposals
  • Negotiate and finalize services agreements
  • Transition new clients to Incite, including introducing relevant team members and leading relevant debrief and kick off meetings
  • Support Incite’s marketing efforts with involvement in thought leadership, events, and other aspects of Incite’s marketing plan


  • Build and maintain strong, collaborative working environment within team and with rest of the company
  • Mentor Incite’s Associates and other staff, with goal of growing their capacity and expertise in the areas of research, strategy, and communications

Full job posting