Social Media Engagement Specialist

Posted/Last Revised: 3rd Dec, 2021


The Global Marketing Group is looking for a Social Media Engagement Specialist to join our team. Reporting to the Manager, Digital Marketing, this position provides support to the Explore Edmonton Global Marketing Team and other business units, primarily as the online voice of all Explore Edmonton’s consumer-facing social media channels and a go-to resource for social media expertise throughout the organization. Visitors are encouraged to experience additional attractions, events, and activities, resulting in extended stays to the region, generation of economic impact and return visits as well as recommendations to others to do the same.

Working within a tightly-knit team, and especially closely with the Digital Content Specialist, this position will also collaborate on video and photo asset gathering projects including planning and campaign buy insight.

Please note that this is a Temporary 12-month Position.

The successful candidate will be responsible for:

  • Management of Explore Edmonton’s consumer-facing social media channels
  • Online engagement with stakeholders and the potential visitors
  • Serving as the social media communications conduit between Explore Edmonton and Edmonton’s tourism industry
  • Managing active listening projects, especially during major events, conferences, and festivals
  • Collecting and analyzing social media analytics
  • Contributing to content creation and curation
  • Social media trends research
  • Attending selected events for live interaction including live-tweeting
  • Taking an active part in campaign brainstorms, asset development and campaign spend decisions
  • Consulting with other business units on their social media activity
  • Assisting with various projects as required
  • Collaborating on all digital asset projects including taking the lead on user-generated acquisition.

The successful candidate will have:

  • Post Secondary Education in Business (Marketing, Communications or Tourism is preferred)
  • 1-2 years experience in tourism or hospitality social media is an asset
  • Have a keen eye for detail and online analytics tracking
  • Strong people and communication skills, both oral and written
  • Excellent ability to develop and maintain relationships with key stakeholders, industry partners and the public.
  • A sense of humour and quick-thinking approach to online conversations is essential.
  • Knowledge about Edmonton
  • Passion about the world of social media and new technology
  • Familiarity with Adobe Suite of software considered an asset
  • Familiarity with Facebook Ad Manager considered an asset

The successful candidate will be required to disclose COVID-19 Vaccination Status.

Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment. We strive to create a workplace that reflects the city we promote and where our employees feel safe and supported every day. If this role piques your interest, please submit your cover letter to let us know how you feel you could make an impact along with your resume. Please submit your interest no later than December 10, 2021. Please note that this is a Temporary 12-month Position.