Social Media Specialist

Posted/Last Revised: 3rd Nov, 2021

  • Company/Organization
  • Website
  • Location
  • Edmonton
  • Salary
  • $60,000.00 per annum
  • Educational Req.
    • Post-secondary degree in Public Relations, Communications, New Media or Marketing
    • 3 – 5 years of related experience.
    • Superior knowledge of social media key performance indicators and best practices, as well as use of social media analytics tools.
    • Knowledge of search engine optimization best practices.
    • Experience in photography and videography is an asset.
    • This position will work remotely to start and will transition to the APEGA office when appropriate and within government guidelines. Employees are required to have a designated confidential workspace at home with quality internet.
  • Contact Name
  • Stefanie Azocar-Cotey
  • Contact Phone
  • (780) 995-6866
  • Contact Email
  • Closing Date
  • Nov. 30, 2021


Reporting to the Marketing & Communications Manager, as the Social Media Specialist, you are our in-house social media expert and will help shape and execute APEGA’s communications strategy.

Using your expert knowledge of social media platforms, you’ll work closely with other members of the Communications team to develop content that supports communication plans and ensure we effectively leverage our social media channels to increase brand awareness and engagement with members, permit holders, and other stakeholders, including the public. You’ll also bring your creativity to bear on creating and adjusting graphics and images for optimal social media performance, sharing insights and trends with the team to continually improve campaigns.


  • Developing, updating, and implementing social media strategies and campaigns to support communication initiatives aimed at informing and educating staff, members, permit holders, and other stakeholders.
  • Generating, editing, publishing, and sharing relevant, high-quality content that builds meaningful connections and encourages the target audience to take action.
  • Optimizing company pages within each platform to increase visibility of APEGA’s social content and overseeing all social media design (e.g., profile images, templates for posts).
  • Creating editorial calendars and syndication schedules.
  • Monitoring engagement and responding to social media inquiries and comments in a timely fashion.
  • Monitoring and moderating all user-generated content in line with the moderation policy for each community.
  • Collaborating with internal clients to provide strategic advice and direction on using social media.
  • Collaborating with other members of the Communications team to generate creative content and provide expertise on social media best practices and requirements
  • Work with the Graphic Designer to create, update, and optimize campaign-related images and graphics to share on social media platforms.
  • Defining social media key performance indicators and measuring and analyzing social media KPIs, insights, and best practices.
  • Evaluating success of all social media campaigns and making recommendations for improvement.
  • Developing a promotion strategy and promoting content through social advertising
  • Identifying social influencers and target audiences.
  • Keeping current with industry trends and actively researching and implementing best practices in social media communications.


Competencies, Skills & Attributes

  • Core Competencies: Exemplifying Integrity, Fostering Communication, Results Orientation, Service Excellence, and Teamwork.
  • Functional Competencies: Creativity and Innovation, Digital Marketing, Integrated Marketing and Communication, Media and Public Relations and Writing Skills.
  • Excellent knowledge of and proven work experience with Facebook, Twitter, LinkedIn, and Instagram.
  • Superior knowledge of social media KPIs and best practices, as well as social analytics tools.
  • Experience with graphic design principles and familiarity using programs such as Adobe Photoshop or Canva.
  • Proven writing and editing skills with a high attention to detail and accuracy. Ability to work under pressure, set priorities, and meet tight timelines.
  • Strong ability to build professional and productive relationships with colleagues, clients, and stakeholders, including working with diverse groups to engage and develop consensus.
  • Strong interest in continual education and development and keeping up with social media trends and best practices.
  • Demonstrated ability to communicate ideas with ease and clarity and approach tasks with tact and diplomacy.