Sr. Marketing Strategists (5 positions)

Posted/Last Revised: 25th Nov, 2021

  • Company/Organization
  • University of Alberta
  • Website
  • http://www.ualberta.com
  • Location
  • Edmonton
  • Educational Req.
  • Required Skills / Special Qualifications

    • 10+  years of professional marketing experience 
    • Bachelor’s degree or equivalent professional experience
    • Experience working in an internal marketing department and or familiarity with agency-client service delivery models 
    • A proven track record in the development of strategic marketing plans that align with business targets
    • Ability to forecast market trends and analyze competitor activities
    • Solid understanding of research methodologies to identity marketing and customer insights
    • Well-versed in general marketing technologies (CRM software, analytics, asset management etc.)
    • Experience gathering key data that ensures strategies are well informed and laid out
    • Passionate about understanding the consumer journey and encouraging colleagues to feel the same 
    • A knack for building trust-centred relationships
    • Problem solving ability, with an analytical mindset, to ensure strategies are productive and result in client satisfaction 
    • Stays abreast of market trends to drive topics for internal coaching and team building
    • Understanding of principle of agile marketing is an asset

    Please indicate in your cover letter which two portfolio(s) you are most interested in (Development & Demand Generation, Brand and/or Student Recruitment), detailing how your previous experiences could be drawn upon and best deployed in service of that specific portfolio.

  • Contact Name
  • Sonia Piano
  • Contact Phone
  • (780) 868-4367
  • Contact Email
  • spiano@ualberta.ca
  • Closing Date
  • Dec. 3, 2021

Description

Join our expanding marketing team. We are seeking energetic and intuitive senior marketing strategists with exceptional leadership and communication skills who will report directly to a Director of Marketing within one of three portfolios (Development & Demand Generation, Brand and Student Recruitment Marketing). You must have proven marketing ability to identify opportunities and deliver effective strategies to generate results. You also understand and can deliver the marketing “mix” – brand strategy, strategic marketing insight, project management, creative design, digital/social planning & execution.

A senior strategist knows the business needs and goals and objectives of the University of Alberta and generates plans to ensure we are delivering on our departmental and institutional KPIs. The Senior Marketing Strategist is responsible for driving the success of University of Alberta marketing strategies as it relates to enhancing the U of A brand, recruitment strategies, demand generation, fundraising/development and alumni relations.  

For complete job posting or to apply visit

https://www.careers.ualberta.ca/Competition/A100146622/