In the business of something

What is Advertising?

A new podcast for students where we make sense of our industry and all its career paths.

The process of figuring out what you want to do with your life can be overwhelming and anxiety-provoking to say the least. But you’ve stumbled upon advertising, an industry where change and unknowns are the only constant and we’re all still figuring out what we’re really in the business of.

So if you’re curious, comfortable with change, and looking for something different – subscribe to our podcast where we talk to young professionals in our industry and learn more about the stories and lessons from their journeys in advertising so far.

Latest Episodes:

Ep20 Ads2Advocacy

From Ads to Advocacy w/ Ryan Kelly

How do you balance the business side of advertising with the desire to make a real difference in the world? In this episode, we dive into it with Ryan Kelly, Vice President of Communications and Community Partnerships at the Alberta Cancer Foundation. Ryan
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ATB Cover Art

In The Business Of: Marketing Money

On this episode of In the Business of Something, we’re talking all things banking with co-host Danna Stephens, Associate Director of Marketing at ATB Financial and her colleagues Eldon Kymson and Jenn Manning, Associate Creative Directors at ATB.
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