In The Business Of: Cause Marketing March 20, 2024 On this episode of In The Business of Something, our guest is Breanne Kraus, Director of Communications & Marketing at Alberta Cancer Foundation. We sit down with Breanne to learn about the world of cause marketing through the lens of a non-profit organization leading cancer research and patient support in our province. It’s a complex role full of variety that takes you from intimate stories of cancer patients, to breakthrough discoveries, funding announcements, and major gifts. Listen to this episode
In The Business Of: Problem Solving (Design Studio Version) February 11, 2024 On this episode of In The Business of Something, we’re joined by not one but TWO wonderful people, Jeff Caron and Sophie Maisonneuve from Sonder Creative. This dynamic duo leads a small but mighty design studio here in Edmonton that specializes in branding, web design, and development. Listen to this episode
In The Business Of: Developing Insights January 24, 2024 On this episode of In The Business of Something, our guest is Chris Henderson, Partner and Chief Strategist at Y Station. Learn about the business of developing critical insights through proper public engagement and research. Listen to this episode
In The Business Of: Educating The Next Generation January 11, 2024 On this episode of In The Business of Something, our guest is Teresa Sturgess, Marketing Instructor at NAIT (Northern Alberta Institute of Technology). We sit down with Teresa, and ACE President Karla McNeil, to learn about Teresa’s journey from working for some of the top agencies and reputable brands in Canada to becoming a local advertising legend with her Promotional Campaign Planning course at NAIT. Listen to this episode
In The Business Of: AI & Communications December 7, 2023 On this episode of In The Business of Something, our guest is Lynda Vang, Communications Specialist at Amii (Alberta Machine Intelligence Institute). Listen to this episode
In The Business Of: Sports & Culture November 28, 2023 On this episode of In The Business of Something, our guest is Janelle Janis, Executive Director of Event & Business Development at Explore Edmonton. Listen to this episode