In the business of something

What is Advertising?

A new podcast for students where we make sense of our industry and all its career paths.

The process of figuring out what you want to do with your life can be overwhelming and anxiety-provoking to say the least. But you’ve stumbled upon advertising, an industry where change and unknowns are the only constant and we’re all still figuring out what we’re really in the business of.

So if you’re curious, comfortable with change, and looking for something different – subscribe to our podcast where we talk to young professionals in our industry and learn more about the stories and lessons from their journeys in advertising so far.

Latest Episodes:

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In The Business Of: Marketing Money

On this episode of In the Business of Something, we’re talking all things banking with co-host Danna Stephens, Associate Director of Marketing at ATB Financial and her colleagues Eldon Kymson and Jenn Manning, Associate Creative Directors at ATB.
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In The Business Of: Cause Marketing

On this episode of In The Business of Something, our guest is Breanne Kraus, Director of Communications & Marketing at Alberta Cancer Foundation. We sit down with Breanne to learn about the world of cause marketing through the lens of a non-profit organization leading cancer research and patient support in our province.  It’s a complex role full of variety that takes you from intimate stories of cancer patients, to breakthrough discoveries,  funding announcements, and major gifts. 
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In The Business Of: Educating The Next Generation

On this episode of In The Business of Something, our guest is Teresa Sturgess, Marketing Instructor at NAIT (Northern Alberta Institute of Technology). We sit down with Teresa, and ACE President Karla McNeil, to learn about Teresa’s journey from working for some of the top agencies and reputable brands in Canada to becoming a local advertising legend with her Promotional Campaign Planning course at NAIT. 
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