Welcome to the Final Round

Advertising is a fight. Each brief, a challenge. Chasing the big idea, an exercise in endurance. A bout can be easy, fluid, rhythmic. Jab. Jab. There’s the 5 a.m. stroke of genius. Right hook. The fresh execution. Uppercut. The approval-by-committee. TKO. Or it can be endless, exhausting, bloody. Round Two.

DDB is proud to be creative sponsor for the 35th Annual ACE Awards. It’s an opportunity to show a little love for our industry. The Final Round has been a group effort. We couldn’t have done it without the support of our fabulous ACE Co-Chairs, Julian and Ryan. And of course, the team here at DDB, all of whom have had a hand, or a finger or a full-on torso in this project at some point over the last six months. Thank you all.

And now the final round approaches. You made it this far. You challenged the brief. Dismantled convention. Had your bell rung by the account team but dominated in the client presentation. Take a whiff of those smelling salts because you’re not done yet. Best of luck and we’ll see you at the show.

Team DDB