ACE 45 Categories

Unveiling Excellence: ACE Awards 45 Recognizes Edmonton’s Creative Prowess with Exciting Changes

Edmonton’s vibrant creative community is set to take center stage once again as the ACE Awards returns to celebrate the city’s exceptional creative talent. The ACE Awards has become a highly anticipated event in the advertising industry, showcasing the city’s dynamic and ever-evolving creative landscape.

As the advertising industry changes constantly adapting to new trends, technologies, and consumer behaviors—we at ACE recognize we must do the same. That’s why we’ve made some exciting adjustments to certain ACE Award categories: to better reflect the current state of the industry.

New Categories

We’re pleased to introduce five new categories that capture the spirit of innovation and creativity. Let’s take a closer look at these fresh additions:

1. For Good Campaign: In a world where the influence of marketing extends far beyond brand recognition, we celebrate the profound impact that advertising can have on society. The “For Good” category recognizes campaigns that go beyond commercial success to drive positive change. Whether addressing social issues, promoting inclusivity, or championing environmental causes, this category applauds marketing efforts that contribute to the greater good.

2. B2B Campaign: Business-to-business advertising plays a crucial role in the corporate world. The B2B Campaign category acknowledges outstanding campaigns that stand out for its excellence, creativity, and proven impact within the dynamic landscape of business-to-business focused marketing.

3. Brand Refresh: Brands, like individuals, need a makeover from time to time. The Brand Refresh category applauds successful creative and design efforts that breathe new life into established identities. 

4. Call Out for User Generated Content: User-generated content has become a powerful tool in modern advertising, providing authenticity and engaging consumers in the creative process. This category recognizes social activity designed to encourage an audience to contribute/collaborate with a brand initiative or campaign. 

5. Animation: Animation has proven to be a versatile and captivating medium in the world of advertising. The Animation category acknowledges excellence in the use of animated elements in support of a marketing effort or advertising campaign. 

6. Music/Sound Design: Recognizing the crucial role of auditory elements in advertising, this category honours work that showcase exceptional creativity in audio, adding an auditory dimension to the creative landscape.

Adjusted Categories for More Inclusion:

7. Campaigns Above and Under $75K: Recognizing the diverse budgetary constraints in the industry, this category ensures that campaigns, regardless of their financial scale, have a chance to shine.

8. Innovative Use of Technology (Digital and Traditional Combined): As technology continues to shape the advertising landscape, this adjusted category celebrates campaigns that weave together digital and traditional elements, showcasing the industry’s innovative spirit.

9. Illustration Single and Series (Separate Entries): Illustration, a timeless form of visual storytelling, is now divided into Single and Series entries, allowing for a more nuanced recognition of excellence.

10. Photography Single and Series (Separate Entries): Similarly, the Photography category has been refined to acknowledge both individual photographic masterpieces and series that tell a compelling visual narrative.

With these exciting new categories and adjustments, the 45th ACE Awards is set to be a celebration of innovation, talent, and the ever-expanding possibilities within the local advertising industry. 

To view all the categories for ACE 45, CLICK HERE.

Best of luck to all the entrants, as Edmonton’s creative community prepares to showcase its excellence on the 45th ACE Awards stage in April!