Cultivate with Jenny Smith: Smart Creative

Time: 5:30PM

Place: Art Gallery of Alberta


Cultivate with Jenny Smith: Smart Creative


Smart Creative with Jenny Smith

ACE Cultivate with Jenny Smith from Advertising Club of Edmonton on Vimeo.

Big ideas and amazing creative can get people talking, change behaviour, influence trends and, most importantly, have a huge impact on your bottom line. But what makes a great idea, great? What is work that works?

Join us on May 28 at the Art Gallery of Alberta for an evening with Jenny Smith, President/Creative Director of The Ray Creative Agency. Jenny will shed some light on the creative process by giving examples of advertising campaigns that have inspired and motivated people to act. And, most importantly, have made the cash register ring. After all, crappy creative is a mortal sin. Great ideas brought to life in an honest and engaging way are the most powerful weapons a brand can have.

Doors: 5:30pm
Appetizers & Drinks: 5:30pm – 6:15pm
Talk, Q&A: 6:15pm – 7:30pm
Drinks & Networking: 7:30pm – 8:30pm

What you get for your ticket:

  • Network with some of the best in the Edmonton Advertising industry
  • Enjoy some of Zinc’s amazing menu items
  • 1 FREE drink when you walk in the door

About Jenny Smith: With almost 20 years in the advertising and marketing business, Jenny is no stranger to creating internationally recognized, award-winning advertising. She’s ranked one of the top creatives in Canada and is the region’s most decorated creative person, with literally hundreds of gold national and international awards – both creative and results-oriented. In 2012, Jenny’s work for Newfoundland and Labrador Tourism won the Grand Prix at the CASSIES – a first for a government agency.

She has judged every major advertising award show in Canada. And for the past seven years, she has been invited to judge the Adrian Awards – the world’s best in tourism marketing. In 2009, she had the honour of representing Canada on the radio jury at the Cannes Festival of Creativity. And she’s the only woman east of Toronto to win a coveted gold Cannes Lion.

Jenny has been on the ICE Awards Society Board of Directors for the past six years and has taken on the role of Judging Chair for five years. She is regularly featured in and writes for national industry publications including the Globe & Mail, Marketing Magazine, Strategy, Progress and Applied Arts. She also sits on the Board for Artistic Fraud – an award-winning professional theatre company based in NL.

She’s worked on brands including Irving Oil, Air Canada Jazz, McCain, Maple Leaf, Newfoundland and Labrador Tourism, St. John’s IceCaps, Purina, Ikea, Scouts Canada and many more.

Jenny recently launched Ray – a creative agency where she’s the President and Creative Director.

She lives in St. John’s with her husband and two children, who like some of her work.

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Additional Information

Doors open at 5:30pm (Keynote begins at 6:15pm)

Ticket price includes admission to the keynote, 1 FREE drink ticket and hors d’oeuvres. Cash bar will also be available before & after the keynote.

If you have any dietary restrictions we will need at least a week’s notice before the event. Inquiries can be emailed to