In The Business Of: City Building & Downtown : The Advertising Club of Edmonton

Welcome to In The Business of Something, the podcast where we demystify the world of advertising and highlight the unique stories of the people in our industry.

In today’s episode, we get into the business of Puneeta McBryan who is the Executive Director at Edmonton Downtown. We talk with Puneeta about:

  • What exactly is a Business Improvement Area (BIA) and how does it intersect with marketing?
  • Place brands and why Edmonton Downtown needed one
  • The process of branding a place 
  • Non-straightforward career paths in advertising 
  • Boomer-free career planning advice 
  • Embracing uncertainty and staying open to opportunity



Episodes will be released bi-weekly. Please subscribe to our podcast wherever you listen and follow ACE on Instagram (@adclubedm), Facebook, Twitter (@adclubedm), or LinkedIn to stay up to date with the latest episode releases and events.

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