In The Business Of: City Building & Downtown Podcast Share this: Welcome to In The Business of Something, the podcast where we demystify the world of advertising and highlight the unique stories of the people in our industry. In today’s episode, we get into the business of Puneeta McBryan who is the Executive Director at Edmonton Downtown. We talk with Puneeta about: What exactly is a Business Improvement Area (BIA) and how does it intersect with marketing? Place brands and why Edmonton Downtown needed one The process of branding a place Non-straightforward career paths in advertising Boomer-free career planning advice Embracing uncertainty and staying open to opportunity Resources: Money Feels Podcast Episode 3: Timelines + Building Your ‘Ideal’ Life Episode 6: The Monetization of Self Episode 11: Setting Financial Goals Events: ACE Student Resume Building Workshop at DDB Episodes will be released bi-weekly. Please subscribe to our podcast wherever you listen and follow ACE on Instagram (@adclubedm), Facebook, Twitter (@adclubedm), or LinkedIn to stay up to date with the latest episode releases and events.