Marketing Specialist

YOU’RE A travel marketing MAVERICK, DRIVING GROWTH AND innovation.

Posted: 2024-02-13
Closing: When Filled
Location: Edmonton South

The travel industry has come roaring back post-pandemic, prompting new innovations, multi-channel marketing campaigns, and exciting partnerships like never before. This is your chance to be a part of it! As a Marketing Specialist for AMA Travel, you’ll work with world-renowned brands—think Royal Caribbean, WestJet Vacations, and Disney—to bring incredible offers and once-in-a-lifetime experiences to Albertans. Your industry experience and proven record of results will be strong assets, helping you inspire wanderlust and empower customers to travel with confidence—all thanks to AMA’s trusted experts and worlds of experience.

WHAT MOVES YOU

• You’re fluent in both digital and traditional media.
• You love developing or enhancing breakthrough strategies and processes that help bring valuable knowledge to others.
• You understand that answers live in research data and love uncovering those hidden gems of information that speak to your business partners.
• You’re a detail-oriented marketing master who’s excited to roll up your sleeves and get the job done. You see the goal line and drive hard to get there!
• You thrive in fast-paced environments and easily roll with changing scenarios.
• You’re both a right- and left-brain thinker; your innovative side is balanced by your quantitative analytical abilities.
• You love to brainstorm with coworkers. After all, two heads are better than one!
• You live and breathe brands, understanding that loyalty is built through consistency.

WHAT YOU’LL DO

• Report to the Manager, Marketing.
• Develop, manage, and implement marketing tactics and strategies to increase traffic, leads, conversion rates, event attendance, and AMA revenues.
• Define marketing mediums and techniques to increase visibility and traffic across our travel business unit.
• Strategize and execute integrated campaigns across a range of platforms.
• Deliver personalized messaging and collateral geared at engaging and supporting customers in all stages of their life journey.
• Develop lead-generation strategies to effectively incubate, qualify, and convert leads.
• Meet with business units and suppliers to keep current with strategies, needs, changes to products and services, market considerations, and the business environment.
• Ensure member and client issues are dealt with promptly and efficiently.
• Perform detailed analysis and report results across programs, campaigns and segments, and make actionable recommendations for improvement.
• Continually test/optimize existing campaigns to identify areas of improvement.
• Propose new and improved inbound marketing campaign ideas.
• Define key performance indicators and implement enterprise-level measurement, analytics and reporting measures to gauge success.
• Use your experience with product positioning and messaging to ensure our messages resonate with the right audiences.
• Stay current on the latest digital and traditional marketing trends and best practices.

 WHAT YOU’LL GET

• Work with a diverse and passionate marketing team.
• Work for the one of the most trusted brands in Canada.
• Competitive salary.
• Flexible benefits.
• Outstanding employer-paid Retirement Savings Program
• Great AMA discounts.
• Unlimited learning opportunities.
• Paid vacation and Me Day.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

WHAT YOU’VE DONE

• You have a university degree or post-secondary diploma in a related field, such as Marketing or Communications.
• You have a strong background in both digital as well as traditional marketing with a minimum of five (5) years of experience.
• You also have a minimum of five (5) years of marketing account coordinator experience under your belt.
• You have an understanding and experience with SEO, PPC, email marketing, social media and copywriting.