Team Lead, Marketing

YOUR favourite THING TO DRIVE,

IS A GREAT idea.

Date Posted: 2024-02-10

Closing: Until Filled
Location: Edmonton South

Rev up your career with the Alberta Motor Association, where we’re on a mission to redefine the driving experience for Alberta’s motorists! As the go-to destination for superior automotive services, learning and experiences, AMA is all about elevating safety, convenience, and satisfaction to the next level!

Now, we’re on the lookout for a dynamic Marketing Team-Lead to turbocharge our Driver Education, Registries, Automotive, and Road Test divisions! Picture yourself at the helm of a high-octane team, crafting and executing strategic marketing campaigns that captivate and inspire. With your expertise in cross-media, online, and offline media, you’ll harness the power of innovation to fuel our success. Dive deep into budgets, fine-tune efficiencies, and unleash your leadership prowess to motivate and empower your team like never before.

If you’re ready to drive change, ignite passion, and lead the charge toward an exhilarating future with AMA, buckle up and join us!

WHAT MOVES YOU

• You are passionate about driving impactful change, inspiring you to push boundaries and pioneer innovative marketing strategies.
• You thrive in fast-paced environments, where your adaptability and agility enable you to seamlessly navigate evolving challenges and opportunities.
• Your keen eye for detail ensures that every aspect of your marketing campaigns is meticulously planned and flawlessly executed, leaving no room for error.
• You excel at leveraging data-driven insights to inform your decision-making process, allowing you to optimize campaign performance and drive measurable results.
• Your ability to effectively communicate and collaborate with cross-functional teams fosters a culture of synergy and cooperation, propelling collective success.
• You’re a natural-born leader who empowers and motivates your team members, fostering a collaborative and high-performance work environment.
• Your strategic mindset enables you to see the big picture while also paying attention to the finer details, ensuring alignment with overarching business goals.
• You’re driven by a relentless pursuit of excellence, constantly seeking out opportunities for improvement and innovation to stay ahead of the curve.
• Your proficiency in managing budgets and resources allows you to maximize ROI and drive sustainable growth, all while maintaining fiscal responsibility.
• You’re fueled by a genuine commitment to customer satisfaction and loyalty, striving to exceed expectations and deliver exceptional experiences at every touchpoint.

WHAT YOU’LL DO

• Report to the Marketing Director
• Collaborate with the Marketing Director to define the goals and objectives of the tactical programs supporting the marketing strategy.
• Oversee the execution of tactical initiatives within your portfolio to support the larger Marketing campaigns.
• Collaborate with subject matter experts and business leaders to discover, capture, and assess marketing requirements to support the larger business.
• Ensure accepted methodologies, best practices, and standard processes are adopted and leveraged with the team.
• Ensure all internal and external materials adhere to our corporate visual identity, editorial style, and brand standards and align all functional disciplines to deliver a clear and concise marketing message.
• Execute marketing activities to achieve sales, engagement, and member experience goals across the organization.
• Build and foster a customer-centric mindset with your team that’s focused on improving marketing and communication initiatives through in-depth research and extensive testing.
• Define metrics and KPIs to measure and track the success of digital marketing initiatives.
• Keep up to date on AMA products, services, membership policies and procedures.
• Apply effective communication, performance management, employee development and other leadership approaches to create a high-performing team.

WHAT YOU’LL GET

• Work with a diverse and passionate marketing team.
• Be part of something fresh and exciting, utilizing new and innovative technologies
• Competitive salary.
• Flexible benefits.
• Outstanding employer-paid Retirement Savings Program.
• Great AMA discounts.
• Unlimited learning opportunities.
• Paid vacation, volunteer day, and Me-day.
• Paid opportunities to serve your community through purpose-driven AMA events.
• Flexible work model.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

WHAT YOU’VE DONE

• You have post-secondary education in Marketing, Computer Science, Business Administration, Communications, or Public Relations. If you do not have post-secondary education, we will consider equivalent industry experience.
• You have a minimum of 4 years applied and progressive experience in marketing, including display advertising, search engine optimization, marketing automation, and analytics funnel optimization.
• Experience as a team lead or supervisor is considered a strong asset.